Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the recently launched sun and ophthalmic collections, Etro Eyewear.

The partnership aims to further increase the already significant position of Etro in the accessories world.

"It's a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage," stated Jacopo Etro, Creative Director of the Etro Accessories collections.

Claudio Gottardi, Marchon Eyewear President and CEO, commented: "The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. 

 "The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive sophisticated eyewear collections featuring the high quality of ‘Made in Italy’  manufacturing.”

 

The Etro Eyewear collection, 100-percent made in Italy, as every ETRO collection, is now available in Etro boutiques, in the most renowned department stores, and select optical and specialty stores worldwide.

 
SPONSORED VIDEO

Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


INVISIONMAG ON INSTAGRAM

Promoted Headlines