Winners will be announced at Transitions Academy 2018.

(Press Release) PINELLAS PARK, FL – Transitions Optical Inc. has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions brand over the past year. The finalists will be honored during Transitions Academy 2018, where the winners will be announced.

“This year’s finalists include individuals and organizations that masterfully showcased their passion for the Transitions brand and improving the lives of their patients and customers,” said Jose Alves, general manager, Americas, Transitions Optical. “The thoughtful approaches they took to achieve their professional and personal goals are sure to inspire others when they are honored for their achievements at this year’s Transitions Academy.”

2017 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to being an influential advocate of the Transitions brand. The 2017 finalists include:

  • Wade Harbin, senior manager, customer experience and innovation, Target Optical and Sears Optical
  • Jennifer Lyerly, O.D. – Eyedolatry (Raleigh, NC), Triangle Visions Optometry
  • Sheena Taff, optician - Roberts & Brown Opticians (Vancouver), Optician About Town

Eyecare Practice of the Year

The Eyecare Practice of the Year title recognizes independent eyecare practices and retailers with less than 20 locations that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2017 finalists include:

  • Millennium Eye Center (Orlando, FL)
  • Pacific Eye Care (Port Orchard, WA)
  • Pullen Eyecare (Jacksonville, FL)

U.S. Retailer of the Year

The U.S. Retailer of the Year title is awarded to a retailer in the U.S. for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

  • Costco Optical
  • National Vision Inc.
  • Visionworks

Canadian Retailer of the Year

The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:

  • Costco Optical
  • Greiche & Scaff
  • New Look Eyewear

Best in Marketing

Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2017 finalists include:

  • Opto-Réseau – Canadian optical network with more than 80 clinics
  • Value Optical – Optical chain in Trinidad & Tobago with 11 locations
  • Vision Source – Optical network of over 3,300 locally owned optometric practices

Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products.

The 2017 finalists include:

  • 20/20 Visions – Independent eyecare practice in Plymouth, WI
  • Vision Source – Optical network of over 3,300 locally owned optometric practices
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