(PRESS RELEASE) SECAUCUS, NJ – Safilo USA kicks off 2018 with a continuation of its regional live selling events. The company will hold two new 2018 Regional Buying Days on the West Coast. 

The first event will take place in Los Angeles, Jan. 28-30 at a unique event space called SmogShoppe in Culver City.  The second event will take place in San Francisco, Feb. 11-13 at the Juniper Hotel Cupertino for San Francisco- and San Jose-based customers.  

At each event, Safilo will showcase its two newest licensed Spring 2018 launch collections, rag & bone and Moschino. Additional featured brands include the company’s luxury collections Dior, Fendi, Givenchy and Jimmy Choo; designer/fashion collections BOSS, Kate Spade New York, Marc Jacobs, Max Mara; proprietary collections Carrera, Polaroid, the newly relaunched SAFILO line and Smith; and upscale atelier collections Elie Saab and Oxydo. 

These events will serve as a chance for current and potential customers to be immersed in Safilo’s newest collections and seasonal product offerings in a novel way with a fresh approach tailored to their specific business needs. Local area sales reps and business development managers, as well as key members of the brand management, trade marketing and customer service teams from the Safilo’s North American headquarters in Secaucus, NJ, will be on hand to support, place orders and answer questions.    

All Safilo accounts, as well as ECPs who might not be current accounts but would like a special opportunity to explore Safilo’s various collections and capabilities, are welcome. Special sales discounts and incentives will be offered to all attendees.

Eyecare professionals who are interested in attending either of the Safilo Buying Days can contact one of their Safilo sales reps for details or call Safilo USA customer service at (800) 631-1188 to be put in touch with a local sales rep, if not a current customer. 

ECPs can also call 212-274-7158 for more information.

These regional Safilo Buying Days will complement the company’s presence at Vision Expo East in March and its participation in additional shows and customer group events and meetings throughout the year.

“We successfully established Safilo Regional Buying Days events in 2017 as a way for us to take our show on the road for customers unable to make it to our New York, Secaucus, NJ or Miami showrooms,” said Henri Blomqvist, CEO of Safilo North America.

“We see the value in continuing these tremendous events into 2018 to further engage one-on-one with our customers in a personalized setting that showcases the very best of what Safilo has to offer in all market segments, including atelier, luxury, fashion bridge, active sport and lifestyle brands with a special emphasis on Safilo’s core owned brands taking center stage: Polaroid, Carrera, Smith and Oxydo (part of the company’s new atelier segment), and the newly relaunched SAFILO collection,” added Blomqvist.

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