(PRESS RELEASE) SECAUCUS - Italian eyewear maker Safilo announces the appointment of Riccardo Cadorin to the role of senior vice president of optical sales for the U.S., reporting to Henri Blomqvist, CEO of Safilo North America. He will be based in the company’s North American headquarters in Secaucus, NJ.

Cadorin brings over 20 years of eyewear industry sales experience to Safilo with previous roles of increasing responsibility at Luxottica, Marcolin and Marchon, where he most recently served as vice president of U.S. sales.

In his new role, Cadorin will enhance the company’s current go-to-market approach and further strengthen customer relationships, leading a cross functional headquarters team overseeing buying groups and key alliances, in addition to having oversight for the company’s regional sales managers and optical field sales team across the U.S. Cadorin is a graduate of the University of Bologna.

“We are very pleased to welcome Riccardo into Safilo. His impressive understanding and breadth of expertise of the eyewear industry and long-standing customer relationships is exactly what is needed to help further Safilo’s committment to being the ECP’s independent partner of choice for long-lasting mutual success in a rapidly changing market environment,” said Blomqvist.

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