It’s called EZRx.

(Press Release) CHICAGO -- Opternative has announced the launch of EZRx, a software solution that enables eyecare practices to include digital refractions and visual acuity tests on the ECP's website.

EZRx, powered by Opternative, brings ECPs online and enables optometrists and ophthalmologists to expand their practices beyond brick and mortar. This added feature helps ECPs increase revenue, retain current patients, and delivers new patients through referral channels and increased access points.

Opternative's partnership with ECPs is a result of recommendations made by the company's Medical Advisory Board and optometric advisers.

"We're committed to helping eye care professionals get the technology they need to increase access to their practice," said Brent Rasmussen, CEO of Opternative. "We view our technology as a tool to help optometry practices grow their market share and want eye doctors to know that we are committed to working with them."

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