(PRESS RELEASE) PADUA, ITALY and HONG KONG – Hong Kong Safilo has appointed Connie Lai Sin Ching as senior commercial head of APAC & Greater China, effective Nov. 5.

She will report to Safilo Group’s CEO Angelo Trocchia, who said: “We are very pleased to welcome Connie to Safilo’s commercial organization in a key region such as Asia. She brings a wealth of experience in the market that will be very beneficial to our further growth in the area.”

Connie Lai Sin Ching will be based in Hong Kong and will be supported by Miguel Negrão, commercial head of Greater China, and David Pearson, senior director APAC.

Throughout her career, has held a number of regional positions with increasing responsibility. For the last five years she served as managing director Asia Pacific for Marchon Eyewear, focusing on strengthening business development capability in the region. Previously she served as group general manager Greater China for Reebok and Puma (Swire Resources Limited), regional commercial director of ECCO Asia Pacific, and vice president, Asia Pacific of Timex Group.

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