Connect with us

Buzz Session

No Regrets Here! ECPs Share the Best Mistake They Ever Made

It’s amazing how many of them landed them in the optical industry…




  • Calling a practice management consultant to see what they were all about. It didn’t work out with them and was totally a waste of money in my case, but if I never spoke to them, I would never have opened a practice. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Taking a receptionist position at an optical store 38 years ago. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • Not hiring an overly aggressive employee with experience. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Walking into my optometrist office, which had been sold to an ophthalmologist, to get my glasses adjusted and walking out with a business opportunity. Four months later we opened a new optical boutique. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • Back when I was single I accepted an invitation from a guy for New Year’s Eve. Mistake. He stood me up. But later that night I met the love of my life and we’ve now been married for 16 years. And he was my encouragement to follow my dream and open Eye Candy! — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Leaving another health care profession in college to work in the eyecare field. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • Over hiring. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • I mixed up a frame on an order for a patient but she liked the frame I accidentally used for her lenses. Luckily the frame was the same measurements as the one she really picked out. — Martha Davenport, Safe Vision, Wheatfield, IN
  • Buying Facebook stock at $28 a share when I thought it was going bankrupt. Turns out Mark Zuckerberg is paying for my granddaughter’s education at University of Kansas. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Starting to read INVISION Magazine. — Michael Davis, OD, Opti-Care, Eldersburg, MD
  • Forgetting to place an order and the patient cancelling the next morning. — Bob McBeath, Edina Eye, Edina, MN
  • Having a kid. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • I entered an unhealthy partnership with a start-up company who claimed they would help us promote our e-commerce and make us the ‘go to’ for glasses in our area. $4500 down the drain, we were left in the red and ended the partnership. Yet, without this, we would not have signed up with our current company and they have increased our online presence tenfold. — David Greening, Astorino Eye Center, Newport Beach, CA
  • opening a business during an economic recession. — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • The best mistake I ever made was marrying my husband whose family owned an optical. I started out in the safety area and worked my way to dispensing. Then, I went to work for a local optometrist for 35+ years and then another practice for 20. Now, winding down my career, I’m in another MD practice for the final countdown. — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • I put a customer’s frame on the shelf without his lenses in it and ended up selling it three times in a week. — Steve Geis, Metro Eye, Milwaukee, WI
  • Moving to my current city. It was a challenging, rocky ride, but I wouldn’t be where I am today if I hadn’t, I may not even be in optical! I can’t bear the thought of that now. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • We once ordered over 1,000 nose pads by mistake. We didn’t send them back since we’re going to end up using them anyway. We haven’t ordered nose pads in five years. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • Leaving the security of a regular paycheck, to open up and start my own optical store. There is no going back now! Nothing makes me happier! — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular