Press Releases

Nouveau Eyewear to Reveal New Brand Identity

Published

8 years ago

March 3, 2016

(Press Release)
CARROLLTON, TX – Nouveau Eyewear will soon unveil a new brand identity, one that aims to reflect a new chapter in the company’s history that started with its acquisition by Walman.

The new brand identity is intended to complement Walman and its other six divisions: Walman Optical, Walman Instruments, X-Cel Specialty Contacts, ImageWear, ADO Practice Solutions and Ultra Optics.

“Nouveau Eyewear is a natural addition for Walman,” says Marty Bassett, CEO and president of Walman. “Nouveau has a 30-year tradition of excellence in the frame industry. Together we can leverage our combined strengths to offer customers unmatched quality and convenience in every category of the optical business.”

The new brand identity will appear this month in trade advertising, corporate communications, online at nouveaueyewear.com, and across all social media sites supported by Nouveau Eyewear.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.