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Now See This: May 2016

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VSP Optics’
Robyn
Crimmins
joins OWA
Board of
Directors.

OWA BOARD ADDS
ROBYN CRIMMINS

Robyn Crimmins, senior
director of marketing and
commercial operations for
the VSP Optics Group, has
been elected to the Optical
Women’s Association
board. Crimmins joined the
OWA as a member in September
2012. She worked
as part of the team that rebranded
the organization’s
logo, colors and website.
“I see becoming more involved
in the OWA as a way
to extend my network into
other parts of the optical industry,”
she said. Info:
opticalwomen.com.

This article originally appeared in the May 2016 edition of INVISION.

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SCHOOL NURSES GET
VISION RESOURCE

In order to help address
the vision health needs for
children across the country,
The National Association
of School Nurses, in partnership
with the National
Center for Children’s Vision
and Eye Health at Prevent
Blindness, has launched
a Vision Resource Page
on its website to support
school nurses in the implementation
of stronger vision health programs
for students. The resource
promotes a standardized
approach to vision and
eye health, facilitates
follow-up eyecare for
children who do not pass
vision screening, and
provides family-friendly
educational information.
Info: nasn.org.


REPORT CARD
SHOWS STRONG
OPTICAL INDUSTRY

The Vision Council
shows that the U.S. eyewear
industry is stronger
than ever, with stats from
its U.S. Optical Industry
Report Card. In 2015, 76
percent of the U.S. adult
population wore some
form of vision correction,
a growth of 2 percent
over 2014. There was a 6
percent rise in the number
of adults wearing prescription
sunglasses and a 3
percent rise in the number
of adults wearing contact
lenses. Industry revenue
also increased for all
types of vision correction,
including frames, lenses,
contact lenses, plano
sunglasses, OTC readers,
eye exams and refractive surgery, with the highest
rise being the sales of
lenses at 8 percent up over
2015 and contact lenses,
at an increase of 5 percent.
Additionally, there was a 3
percent rise in the number
of eye exams, 114 million in
2015 compared to 111 million
in 2014.
Info: thevisioncouncil.org.


CAMPAIGN TO
SCREEN 50 MILLION

Brien Holden Vision
Institute and the Vision for
Life fund, created by Essilor,
announced a global campaign
to bring better vision
and eye health to millions
of children in need. Our
Children’s Vision is a move ment bringing together
governments, development
agencies, the private sector,
eye health practitioners
and communities with the
goal of screening 50 million
children worldwide for vision
impairments by 2020.
Optometry Giving Sight is
a global funding partner,
along with sunglasses brand
Revo through the Buy Vision
Give Sight initiative. The
campaign is endorsed by the
World Council of Optometry
and the International
Council of Ophthalmology.
To date, 34 international
and national organizations
have joined Our Children’s
Vision. Info: ourchildrensvision.org.


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SAFILO SNAGS SWATCH LICENSE

Safilo and Swatch signed a collaboration agreement for
Swatch branded eyewear. Swatch The Eyes launch this spring
and is supported by the “I Always Want More Looks” campaign
(shown). Safilo and Swatch co-design the collections with Safilo
developing and manufacturing the eyewear in Europe. Swatch
The Eyes will be distributed through Swatch’s global retail network
and initially Solstice, followed by select North American
eyewear retailers. Info: safilo.com .

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