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OGI Eyewear Names Chief Creative Officer

He will not only lead creative development but will also serve as partner.

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(PRESS RELEASE) OGI Eyewear, a member of The Optical Foundry, announces the appointment of David Duralde as chief creative officer. Duralde has joined the company not only to lead creative development but also as a partner.

Duralde’s distinguished optical career is marked by extensive experience both with licensed and independent brands, including his most recent role as Chief Creative Officer at Kenmark Eyewear. “I am very excited about the opportunity to redefine and reinvigorate the niche independent brands in the OGI portfolio of products and provide a consistent, compelling story to the brands. I can’t wait to get started with the OGI
Eyewear product and marketing teams to connect deeply with our loyal customers, create frames that light up many more faces and help independent practices thrive and shine in this vigorously changing market.” said Duralde.

Robert Rich, CEO of OGI, notes, “David is exactly the right person to lead us in the revitalization of our brand portfolio. Despite a solid market position, OGI and its family of brands will benefit from an injection of fresh ideas and design innovations that will expand our leading role in the realm of affordable luxury frames.”

Rich adds, “This is a homecoming of sorts for David, having begun his formative optical design training at l.a.Eyeworks, another member of the Optical Foundry.”

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for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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