Press Releases Omega, Marcolin Ink Deal for Sunglass Collaboration Published 6 years ago on July 8, 2016 By INVISION Staff Share Tweet (Press Release) LONGARONE, ITALY – Omega, a Swiss watchmaker, and Marcolin Group have agreed to an exclusive collaboration to create Omega-branded sunglasses. The first summer collection will be available exclusively in Omega boutiques around the world from August, with inspiration for the sunglasses taken from Omega’s timepiece design. Commenting on the launch, Raynald Aeschlimann, president and CEO of Omega, says: "This is an exciting step for Omega because it leads our brand into new areas of creativity. With our long history, there is real brand substance and authenticity to work with, and we have ensured that it is truly represented in every pair of sunglasses. It’s also been beneficial to share this project with Marcolin Group, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand." Maurizio Marcolin, style and licensing officer for Marcolin Group, says: "We are very pleased to have reached this agreement with Omega and proud to be selected as a partner in the debut of the company’s eyewear category. It is a confirmation of our unique ability to interpret the brand’s DNA and convey it in the design of each eyewear style." Advertisement Related Topics: click to Comment(Comment) Up Next Nouveau Eyewear Adds Online Account Tools for Eyecare Professionals Don't Miss Prevent Blindness Names Recipient of 2016 Joanne Angle Investigator Award SPONSORED VIDEO TryLive POP delivers ideal try-on experiences to your customers any day, any time. Expanded Reach with a Personal Touch Your customers deserve personalized attention and as many options as their hearts desire. You deserve—and need—strategies for providing an optimized customer experience that sets you apart from your competition. TryLive POP delivers both. Give your customers personalized, at-home try-on sessions with all of the benefits of an in-store experience. And with TryLive POP, every day is a special occasion. You may like Promoted Headlines This Is the Most Important Decision You Can Make To Increase Sales Right Now! Stop Limiting Your Ability To Sell High End Frames Essential Blue Series Essilor Advertisement Latest Trending Videos Buzz Session2 hours ago “Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By Do You Or Don't You2 hours ago More Than 80% Of ECPs Don’t Offer a Sales Commission but Many Do Offer Various Bonus and Incentive Programs Benchmarks20 hours ago Six Optical Retailers That Hit the Road to Drive Business Thru Their Doors Best of the Best20 hours ago Making and Selling His Own Frames Led to a Professional Rebirth for This Illinois Optician Sanity Files22 hours ago This Canadian Optician Sings the Praises of Building a Business Restoring and Customizing Eyewear Headlines2 weeks ago EHR Vendor Hack Extends to 100,000 Eyecare Patients Sponsored Content4 weeks ago Eyezen® Kids Lenses: Designed for How Children See the World Headlines2 weeks ago Eyewear Worth Thousands Stolen in Virginia Robbery Photo Gallery1 week ago 9 Eyecare Patient Encounters That Didn’t Quite Make Sense Real Deal3 weeks ago This Teen Came for an Exam Alone. Now His Mom Has Questions. Sponsored Content4 days ago Essential Blue Series Media Spotlight4 weeks ago Elevate Your Optical Sponsored Content4 weeks ago Eyezen® Kids Lenses: Designed for How Children See the World 4ECPs Webinars1 month ago Google Marketing for Patient Acquisition 4ECPs Webinars1 month ago 10 SEO Steps for Better Ranking Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery1 week ago 9 Eyecare Patient Encounters That Didn’t Quite Make Sense Headlines1 week ago 4 ODs to Be Inducted Into National Optometry Hall of Fame Headlines24 hours ago EHR Vendor Breach Now Affects 342K Patients, 8 Organizations Sponsored Content4 days ago Essential Blue Series Best of the Best3 days ago This California Practice Focuses Its Online Marketing on Its Own Backyard … And You Can Too Do You Or Don't You4 days ago More Than Half of You Welcome Pets Into Your Eyecare Business Columns4 days ago 5 Big Tips To Get the Most From Your Wholesale Lab Sponsored Content1 week ago Made in Italy, Born in The U.S.A.