Inbox On Building the Perfect Website, and More Letters to the Editor for April “That story about websites was enlightening.” Published 2 years ago on April 8, 2022 By INVISION Staff Invision April 2022 Issue Share Tweet That story about websites was enlightening. The reality is we need a digital presence to be noteworthy and make a mark. A great website speaks to your ideal patient and fills your schedule while you sleep. You have control over your website. Why do so many people put so much time and energy into creating content on digital platforms they don’t own like Instagram, Facebook, Twitter and YouTube? At any moment, these platforms can shut down your account. We invested hours on YouTube only to find that every single ad shown on our videos was to “buy glasses online.” We pulled those videos and now send a direct link to our patients. — Diana Canto Sims, Buena Vista Optical, Chicago, IL The recent article prompted me to give our website a new look and refresh the content. It had been a while! — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX SEO optimized websites that are generic and use stock photos help practices that put time and thought into website design gain new patients. — Jason Klepfisz, OD, Urban Eye Care LLC, Phoenix, AZ It comes in handy to have a good IT resource. I would rather pay my IT partner to fix my site than pay a ransom when it gets hacked. Worst case, if you know your website content/design, or even better have a backup of it, they can just recreate it. If you have a WordPress site, it’s pretty much guaranteed that you will be hacked at some point. — Sarah Brozzo, Harrison Eye Care, Harrison, MI INVISION always has insightful feature stories. I always take away great tips and suggestions for our practice. Thank you for being our favorite industry publication! — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY Great article and food for thought and evaluation of our website today and in the future. Thanks for the great industry and marketing articles. Keep up the amazing job; look forward to the magazine each month! — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL Related Topics:Featured click to Comment(Comment) Up Next How You Feel About Things Getting Back to Normal and More Letters to the Editor for May Don't Miss How You Perceive Change, and More Letters to the Editor for March SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. 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