Connect with us


One Way to Convince Your Clients to Treat Themselves




A study in the Journal Of Marketing found that when customers do something environmentally conscious, like use a reusable bag, they are much more likely to treat themselves to junk food. The researchers tie this behavior to the “licensing effect,” where people allow themselves to do “something bad” after doing something they consider responsible and good. Don’t think tote bags will work for an optician?

Try whipping up a tray of green drinks for waiting patients. Anyone who puts themselves through that is bound to think they deserve some extra nice frames or a new pair of sunnies.

Or just get in the habit of effusively praising patients who do something like come in for regular check-ups. “I wish more of my patients looked after their vision as well as you do …” And let your sunglass display reel them in as they try to leave.

This article originally appeared in the April 2017 edition of INVISION.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular