Connect with us


Online Eyewear Seller Charged with Fraud




He allegedly harassed customers who complained.

Vitaly Borker, operator of online retailer, has been charged with mail and wire fraud.

The Brooklyn man allegedly misrepresented the “authenticity and condition of eyeglasses” and harassed customers who complained or attempted to return their purchases.

“As alleged, Vitaly Borker ran his eyewear business,, as an online platform for fraud, selling defective and counterfeit merchandise,” said Joon H. Kim, acting U.S. Attorney for the Southern District of New York. “And as alleged, when his customers rightfully complained or tried to get their money back, Borker harassed and abused them.”

Kim added: “Borker’s shameless brand of alleged abuse cannot be tolerated, and we are committed to protecting consumers from becoming victims of such criminal behavior.”


Borker, 41, has been in trouble for similar crimes before. The New York Times writes that he spent three-and-a-half years in prison “for threatening to stalk, maim and murder customers of his online eyeglass store, DecorMyEyes.

The two current charges against Borker each carry a maximum sentence of 20 years in prison. His attorney, Dominic F. Amorosa, tells the Times that Borker will “plead not guilty and defend himself against the charges.” “purported to sell ‘brand new and 100% authentic’ luxury eyewear” and advertised itself as “the planet’s biggest online website for designer discount sunglasses and eyeglasses,” according to a press release from the U.S. Attorney’s Office.

“But customers of frequently received damaged and counterfeit items, were refused refunds, charged unauthorized restocking fees, or never sent eyewear for which they had been charged,” the release states. “When those customers tried to return merchandise, Borker, using an alias, subjected them to a campaign of abusive emails and text messages. Borker also insulted customers, called them names, and threatened to refer disputed sales to debt collectors.”




Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular