Columns Online Reputation Management for Eyecare Providers What do you want to see when you Google yourself tomorrow? Published 1 month ago on January 23, 2024 By Will Cowan Invision January 2024 Issue Share Tweet GOOGLE YOUR PRACTICE. What do you see? What you’re looking at is an overview of your online reputation. It’s the digital front door of your business, and it’s one of the most important factors patients consider before choosing you as their eyecare professional. The good news? You’re more in charge of how people see you online than you think. All it takes is a little time and effort, and you can revolutionize the way you’re perceived by the world wide web. Let’s look at how. Does your online reputation matter? Absolutely. About 80% of online users trust reviews as if they’re coming from someone they know. If the first impression they get from searching you is a group of dissatisfied, upset patients, that potential lead is gone. Likely forever. By investing in your online reputation, you’re building trust and legitimacy with current and future patients. Some 97% of all web users search online before visiting a business, and it takes a fraction of a second for them to form an impression. Whether it’s your website, Facebook page, or Google Business Profile, your online presence is essential. In 10 seconds of looking you up, a patient should know: Where to find you. How to contact you. When you’re open. What other people are saying about you. Advertisement Google Reviews are incredibly powerful, but it’s not the only place patients can review your practice. People can review products and services virtually anywhere, but review sites like Yelp can allow you to claim your profile — giving you more opportunities to improve your online reputation. Unfortunately, patients are more likely to write a review if they had a negative experience. The best way to counteract this is to ask for reviews. Studies have shown that a high number of reviews shows legitimacy, regardless of rating. Don’t ignore positive reviews. Happy patients go out of their way to celebrate your practice. By thanking them for their review, you’re actively building rapport with them and readers. Turn negative reviews into positive experiences. Before addressing a negative review, investigate the incident, create a response, and weigh that response with your team. However you respond, always remember to speak with empathy and understanding, and take the time to message them publicly and privately (when appropriate). You should also know, fake reviews are just a fact of online life. And while a portion of these are negative reviews from scammers or even competitors, some are positive — sometimes overly so. Patients know when a review seems too good to be true, and they could think the review came from you or your team. This can severely affect how patients perceive you, so removing any fake reviews is essential — no matter what the rating is. Spotting fake reviews can be tricky, but some telltale signs include: Poor spelling and grammar. Overuse of exclamation marks. The reviewer only gives bad reviews to similar businesses. General vagueness. You can remove a fake review by reporting it to the site’s support team. It may take a little bit to remove the review, but your effort will be worth it. By taking an active role in your website, social media, and reviews, you’re not just protecting your reputation — you’re elevating it. Advertisement Related Topics:4ecpsBusiness and Practice ManagementFacebookFeaturedGoogleMarketingonline reputation managementreviewssocial media marketingYelp Will Cowan Will Cowan is a content creator for Marketing4ECPs where he writes and produces video for eyecare practices all across North America. Outside his day job, he’s a musician, podcaster, and overindulger on all things geeky. Contact Will at marketing4ecps.com. click to Comment(Comment) Up Next One OD’s Journey Into Practice Ownership Don't Miss Why Marshall B. Ketchum University Has Invested in Optometry, PA, and Pharmacy Programs SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here. You may like An Argument In Favor of 3-Star Reviews and More Tips for March How Would You Deal With This Office Slacker’s Inefficiency? Announcing the NEW ClearVision-Adira Grants Program for OWA Members! Promoted Headlines MULTIMODAL SCREENING AND BINOCLUAR OPEN-FIELD REFRACTION: A WINNING COMBINATION Visionix Meet the Next Generation of Smart Glasses Essilor From $500K Debt to $3M ARR: Unleashing the Impact of Front Office Technology PracticePal Advertisement Latest Trending Videos Business & Practice Management14 hours ago An Argument In Favor of 3-Star Reviews and More Tips for March Business & Practice Management14 hours ago How Would You Deal With This Office Slacker’s Inefficiency? Press Releases16 hours ago Announcing the NEW ClearVision-Adira Grants Program for OWA Members! Press Releases16 hours ago Leading AI Authority Tom Lawry to Keynote at Optometry’s Meeting Press Releases17 hours ago Maui Jim and Red Bull Join Forces Unveiling the Essence of Maui Jim and Red Bull’s Three-Year Partnership Spexy1 week ago How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better Sponsored Content3 days ago Meet the Next Generation of Smart Glasses America's Finest4 days ago A Gorgeous, Family-Oriented Practice Brings Expert Optometry and Unique Frames to a Tightknit South Dakota Community Buzz Session3 days ago We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024 Tools and Equipment3 days ago Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February Eyecare Shenanigans17 hours ago Eyecare Shenanigans: Eyes in Space! Sponsored Content3 days ago Meet the Next Generation of Smart Glasses Webinars2 weeks ago MasterClass: Redefining Retail as Slow Retail Eyecare Shenanigans2 months ago Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine Webinars5 months ago Leadership, Empathy, and a Noble Cause Advertisement Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Instagram invision.mag Tons of business ideas for eyecare professionals! It's the most wonderful time of the year, folks. T @ferragamo recently showcased its Fall-Winter 2023 When is the last time you wore your Brain Squad T- The oversized round of the Embrace in Wine mixes t How do you handle the holiday work calendar schedu Enjoy and be safe! Now this would be a stunning addition to any optic We hope you have fun this weekend accessorizing yo LOAD MORE Most Popular Spexy1 week ago How Adopting One Simple Phrase Can Change the Tone of Your Sales Scripts for the Better Sponsored Content3 days ago Meet the Next Generation of Smart Glasses America's Finest4 days ago A Gorgeous, Family-Oriented Practice Brings Expert Optometry and Unique Frames to a Tightknit South Dakota Community Buzz Session3 days ago We Wanted to Know What ECPs’ Biggest Challenge Will Be in 2024 Tools and Equipment3 days ago Several Products That Will Help You and Your Business Stand Out from the Crowd and More Business Boosters for February Cover Stories2 days ago If You Consider Yourself an Eyecare Pro, You Need to Know These 100 Things! Best of the Best1 week ago A How-to For Using Multifocal Contacts to Build Your Practice John Marvin1 week ago It’s 2024. Are You Ready to Fail?