Headlines Online Retailer Admits Defeat Because of Home Try-On Program Published 8 years ago on June 9, 2014 By INVISION Staff Share Tweet Surprise: women want to try their glasses on before buying. An online eyeglass retailer specializing in glasses for women has shuttered after 16 months in business, in part because the company’s home try-on option proved too costly. “Women want to try frames on before purchasing, but it’s an expensive marketing program to ship frames back and forth,” explained an executive of Rivet & Sway, which started up with considerable fanfare and $2 million in crowd-funding. Read more at Geek Wire Related Topics: click to Comment(Comment) Up Next Google Glass Adds Chicago Outlet, Pushes Designer Appeal Don't Miss Clip-On Sun Lenses Are Back In Style for Men SPONSORED VIDEO Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics. You may like Promoted Headlines Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges Alcon See What’s Possible with EssilorLuxottica 360 EssilorLuxottica Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Shamir Lens Advertisement Latest Trending Videos Press Releases11 hours ago VSP Ventures Acquires EYEcenter Optometric Press Releases12 hours ago Treehouse Eyes Partners with Johnson & Johnson Vision Press Releases12 hours ago Valley Contax Announces New Directors Press Releases14 hours ago Prevent Blindness Declares First-ever Geographic Atrophy Awareness Week as Dec. 6-12, 2021 Press Releases15 hours ago New Paper Explores Connection Between Vision and Cognitive Function Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 weeks ago Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Photo Gallery2 weeks ago 12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers Headlines3 weeks ago Warby Parker Will Soon Have 161 Stores Headlines4 weeks ago Store Owner Grapples with Thief in Witness Video Sponsored Content2 weeks ago See What’s Possible with EssilorLuxottica 360 INVISION Podcast2 months ago INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority Press Releases3 months ago Global Vision Campaign Seeks to Achieve 1M Vision Screenings and Eye Exams for World Sight Day Sponsored Content3 months ago Introducing the VariluxⓇ Challenge Press Releases4 months ago Sun Pharma Launches 4th ‘Dry Eye Gets Personal’ Video Campaign Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Headlines1 week ago New Look Vision Acquires Luxury Optical Holdings The Big survey1 week ago So Overrated! ECPs Tell Us the Top 10 Things About The Profession That Don’t Deserve the Hype Headlines3 days ago Feds Seize $479K Worth of Illegal Contact Lenses Headlines2 days ago Eyewear Seller Says ‘Online Hitmen’ Are Destroying Her Business Sponsored Content2 days ago Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges The Big survey6 days ago Big Survey: Most ECPs Still Expect to be Working Past 65 Tools and Equipment6 days ago Stumped on Holiday Gifts for Your Eye Loving Loved Ones? We Got You Covered!