Connect with us


Online Sales Taking Over Retail? Not so Fast




Eyewear is one area where customers still want to try things on.

With Amazon poised to make its surprise debut this month as a brick-and-mortar retailer, various studies are beginning to show that online selling is not quite the revolutionary force it has been cracked up to be. A recent consumer survey by a tech website shows that 78 percent not only prefer to shop in-store, but also spend six times more in-store than online. In product areas such as apparel and eyewear, “73 percent of consumers want to try on or touch merchandise before they make a purchase.”
The website suggests that omni-channel retailers – those offering in-store and online options – are the wave of the future, citing eyewear company Warby Parker as “one e-tailer that has successfully integrated storefronts into its online business to better connect with its customers.”

Read more and see images at Tech Crunch


Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter.

It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular