Only 32% of You Use Direct Mail Campaigns

question:

Do you or don’t you ever use direct mail campaigns?

Yes: 32%

• We use it for one off. I am actually planning one for this fall. We recently acquired charts from a practice that has a much older demographic than we typically target, and I think a direct mailer could be just the thing. — Jenna G., Fargo, ND
• We have done them for two promos we were running and so little return on them. — Brent M., Lancaster, PA
• We are not doing as many as we have in the past. It is hard to judge the effectiveness of the mailings. — BJ C., McQueeney, TX
• I have been using my own mailing list and sending directly from the printer. Postcards are very effective, equal or more so than an email. — Nikki G., Oakdale, MN
• It is not a regular part of our marketing. — Betsy B., Zionsville, IN
• I use a direct mail service at least once a year. The postcards are either to promote an event we’re hosting or just to remind folks we are here. The mailing is targeted to certain demographics. Most recently, we used it to announce out grand re-opening. We moved up the street to a large location, it was a great way to get the word out. We used bright colors to make it stand out in the mailbox. Our foot traffic did increase. — Jennifer Y., Canandaigua, NY
• Just used it once when we first opened. — Mason C., Ozark, AL
• We send out postcards to our loyal customers that we maybe haven’t seen in a year or so. I have created fun, interesting 20% off postcards with hilarious images of us dressed up in 80’s outfits on the front … and we hand write the addresses instead of printing the labels so it feels more personal. We get a ton of repeat business from those. — Nancy R., Petaluma, CA
• Being booked out for weeks, we only do for special events but it is more effective than other advertising. — Tory M., Dumas, TX

No: 68%

• We do email campaigns to announce things like events, new lines, or office closures. We have never had any issue with emails, but once we sent out a text blast to our patient base and so many people were mad about it! Never doing that again. — Kelsey B., Winston Salem, NC
• We have considered doing it in the past but have balked at the cost. I think if we ever needed to advertise, we’d consider it strongly. — Jen H., Sandpoint, ID
• We live in a small town and word of mouth is king. We also have a local radio station everyone listens to. I think that’s more effective. — Jennifer L., Dansville, NY
• Too expensive. — Kristina J., Mishawaka, IN
• Tried it a couple of times over the past 45 years. Never had much response. — Robert L., Jefferson City, MO
• Mail often just get tossed and since there’s an expense involved it seems wasteful. At least if a digital campaign gets ignored there’s no money lost on printing, postage, etc. — Christine H., Plainville, MA
• We’ve done post cards for trunk shows in the past and it doesn’t seem to reach as many customers as social media/email blasts do! — Morgan D., Carmi, IL