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Only 33% of ECPs Use the Holidays as a Reason to Host a Slew of Different In-Store Events

do you or don't you: Most however think the time of year is either already too busy to add to their plates or just can’t muster the resources to pull it off.





Do you or don’t you plan to hold in-store events during the upcoming holiday season?

Yes: 33%

  • Trunk shows, “Come in for scratch off discounts,” BOGO 50% off, and drawings for Rx sunglasses. — .J. Chambers, Carrera Optical, Universal City, TX
  • Annual sale after attending VEW. We advertise that I bring home the latest styles in eyewear from the international show. — Scott Keating, OD, Vision Trends by Dr. Scott Keating, Dover, OH
  • Trunk show for our third anniversary. — Dorothy Reynolds, Eyes on Fairfield, Fairfield, CT
  • Patient appreciation days. — Edna Cooley, Shelby Macomb Vision Associates, Shelby Township, MI
  • Free exam and glasses for those in need from church referrals. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Holiday trunk show with afternoon evening hours, refreshments, holiday music and other festivities. — Verbelee Nielsen-Swanson, Oxford Eyes, Orlando, FL
  • We plan to have our annual trunk show in November to try to spread out some of the flex spending madness. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Hospital setting. An Autumn introduction of new lines and sales on all inventory held in a location convenient to employees. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • Our town holds a scarecrow contest which we won last year with our eye exam theme, so we look forward to this year to see if we can retain the title! Halloween we have the trick or treats come through town so that is also exciting. In early December our town holds its Christmas parade and we will participate in that one as well. — William Chancellor, Eye Can See Eyewear, Forsyth, GA
  • Holiday trunk show. — Jordan Flitter, Paris West Optical, Baltimore MD
  • Halloween party we go all out with decor, costumes, food and our discount wheel. Same for Christmas. Everyone looks forward to our holiday parties. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Winter sunglass sale. — Robert Hillman, Fabulous Fanny’s, New York, NY
  • Not sure yet. — Melissa Taylor, Tablerock Family Vision, Branson West, MO
  • Our community does an Art & Wine walk where small businesses will pair with an artist and winery. Tickets are sold through the Atascadero Chamber of Commerce and it is a super popular event with the community. We will also be coordinating a “Small Business Saturday” with other local businesses. — Kyla Skinner, Specs by Kyla, Atascadero, CA
  • We will usually do a trunk show at some point but our biggest “event” is our annual half price frame sale. Customers know that from Black Friday through the end of the year we mark down hundreds of frames to half price to make way for new inventory in the new year. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • We are doing a Grand Opening Trunk show, probably in November. We moved to a new location and it will be fun to reconnect with patients! — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • I am a boutique in a downtown main street setting. I participate with what the officials have planned to help the community grow come out and help other small business. Even if I don’t’ sell anything the day of the event. I get paid back later. — Jennifer Yerden, Sights and Shades, Canandaigua, NY
  • Um… those details are strictly confidential. However, I can tell you it will be amazing! — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • I guess not actually the holiday season but it is in realm, we will be holding a trunk show to celebrate our office being open for 15 years! — Emily Choate, F.Y. Eye Care Associates, Charlotte, NC
  • We do a Black Friday sale generally around the time of Black Friday shopping to clear out the optical before the end of the year! — Laura Miller, OD, Northwest Hills Eye Care, Austin, TX
  • We will be celebrating our fifth anniversary with some of our best customers early in December. — Ron Catterson, Clear View Optix, The Villages, FL

No: 67%

  • We have in the past. We don’t have any plans for an event yet but we are releasing our first collection that is all designed and manufactured in house and may plan something around that. — Travis LeFevre, Krystal Vision & LFVR Eyewear, Logan, UT
  • We have enough going on, not to mention being understaffed. — Steve Burek, Metro Eye, Milwaukee, WI
  • No need. I have a full complement of patients at this time. Already booking patients into mid-November. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • No space in current location. There will be a grand opening party in our new location. — Kevin Count, Prentice Lab, Glenview, IL
  • In our community hosting events in the office hasn’t been successful. Our patients don’t respond well to trunk shows or frame sales. They prefer to come in for their annual eye exam and really not any additional time if they can help it. — Sophia Pray, Huntley Eye Care, Huntley, IL
  • Just decorations. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • We actually encourage relaxation, time off, and time spent with family! Why add stress to our staff when there’s no need? — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • We’re already busy. No need really. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Year end is already a busy time. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • We don’t tend to do holiday sales events. And not sure how comfortable I feel since the CDC still requires masks in healthcare offices. — Mark Clement, Gateway Eye Associates, Pittsburgh, PA
  • We have held events in the past and they have not been productive. We are not saying we are not holding another one ever again, but at this time it is not high in our priority list. — Pablo Mercado, Highland Eye Boutique, Atlanta, GA
  • We haven’t planned anything yet, but the end of the year is such a crazy time. We will see. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • We just don’t have enough staff to have an event this year. — Caitlin Neal, San Juan Eye Center, Montrose, CO

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