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Opternative Enters First International Market

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Its test will be available in Mexico.

CHICAGO  Opternative Inc. has launched its first international partnership.

The deal with Ben & Frank will give patients in Mexico access to Opternative’s online vision test. The partnership allows patients to complete a vision test before ordering glasses and contacts.

Opternative also announced it has begun implementing its technology internationally with partners in Australia, Canada, Finland, Germany, Iceland, Netherlands, New Zealand, Norway, South Africa, Sweden and the U.K.

“Launching our first international partnership with Ben & Frank is a big step forward in reaching our vision to create a world where eye care is available to anyone, anywhere, anytime,” said Brent Rasmussen, CEO of Opternative. “We’re excited to continue bringing affordable and accurate online vision tests to many other patients worldwide in 2018.”

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“Partnering with Opternative allows us to provide an affordable eyewear experience from start to finish,” said Mariana Castillo, CEO of Ben & Frank. “Our customers can now complete both an online vision test and an eyewear purchase at a reasonable price.”

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