<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PLCZK49" height="0" width="0" style="display:none;visibility:hidden"></iframe>

<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PLCZK49" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true"></iframe>

Connect with us

Headlines

Optical Chain Finds Models in the Playground

Published

9 years ago

on

June 16, 2014

By

UK firm builds ad campaign around kids in glasses.

An optical outlet in Great Britain has found a clever way to build business-awareness among the parents of young children – and a cheap way to get eye-catching ad models. Rees & Wade asked
customers in their areas of operation to submit photos of their glasses-wearing kids. Entries were posted on Facebook, with the three highest “Like” getters given a full-on star treatment with professional photo shoot. Rees & Wade got its ad campaign for the next 12 months; the kids got free glasses.

Read more and see images at Northern Echo

Related Topics:

click to Comment(Comment)

Reports Says Sunglasses Are the New Jewelry

TV Watch: Tough Questions for Luxottica, Raised Eyebrows for Google Glass

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff

Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff

Photo Gallery2 days ago

Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff

Headlines1 week ago

The FDA’s Latest Eyecare Recall Involves Barefoot Workers at a Production Facility

Elite Italian Eyewear on Full Display at Chicago, Seattle Shows

Elite Italian Eyewear on Full Display at Chicago, Seattle Shows

Photo Gallery5 days ago

Elite Italian Eyewear on Full Display at Chicago, Seattle Shows

The Big Survey 2023

The Big Survey 2023

Cover Stories5 days ago

The Big Survey 2023

When is “Good Enough” Good Enough?

When is “Good Enough” Good Enough?

The Big survey1 week ago

When is “Good Enough” Good Enough?

young man throw bills

young man throw bills

Columns6 days ago

5 Tips You Need to Know When Going In for That Raise You Deserve

Retailers Should ID ‘Core Shoplifters,’ Architect Advises

Retailers Should ID ‘Core Shoplifters,’ Architect Advises

Headlines1 week ago

Retailers Should ID ‘Core Shoplifters,’ Architect Advises

Extraordinary Italian Eyewear Captivates The Independent Eyewear Community

Extraordinary Italian Eyewear Captivates The Independent Eyewear Community

Press Releases5 days ago

Extraordinary Italian Eyewear Captivates The Independent Eyewear Community

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra