Headlines Optical Chain Finds Models in the Playground Published 7 years ago on June 16, 2014 By INVISION Staff Share Tweet UK firm builds ad campaign around kids in glasses. An optical outlet in Great Britain has found a clever way to build business-awareness among the parents of young children – and a cheap way to get eye-catching ad models. Rees & Wade asked customers in their areas of operation to submit photos of their glasses-wearing kids. Entries were posted on Facebook, with the three highest “Like” getters given a full-on star treatment with professional photo shoot. Rees & Wade got its ad campaign for the next 12 months; the kids got free glasses. Read more and see images at Northern Echo Related Topics: click to Comment(Comment) Up Next Reports Says Sunglasses Are the New Jewelry Don't Miss TV Watch: Tough Questions for Luxottica, Raised Eyebrows for Google Glass SPONSORED VIDEO Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics. You may like Promoted Headlines Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges Alcon See What’s Possible with EssilorLuxottica 360 EssilorLuxottica Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Shamir Lens Advertisement Latest Trending Videos Press Releases11 hours ago VSP Ventures Acquires EYEcenter Optometric Press Releases12 hours ago Treehouse Eyes Partners with Johnson & Johnson Vision Press Releases12 hours ago Valley Contax Announces New Directors Press Releases14 hours ago Prevent Blindness Declares First-ever Geographic Atrophy Awareness Week as Dec. 6-12, 2021 Press Releases15 hours ago New Paper Explores Connection Between Vision and Cognitive Function Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 weeks ago Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Photo Gallery2 weeks ago 12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers Headlines3 weeks ago Warby Parker Will Soon Have 161 Stores Headlines4 weeks ago Store Owner Grapples with Thief in Witness Video Sponsored Content2 weeks ago See What’s Possible with EssilorLuxottica 360 INVISION Podcast2 months ago INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority Press Releases3 months ago Global Vision Campaign Seeks to Achieve 1M Vision Screenings and Eye Exams for World Sight Day Sponsored Content3 months ago Introducing the VariluxⓇ Challenge Press Releases4 months ago Sun Pharma Launches 4th ‘Dry Eye Gets Personal’ Video Campaign Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Headlines1 week ago New Look Vision Acquires Luxury Optical Holdings The Big survey1 week ago So Overrated! ECPs Tell Us the Top 10 Things About The Profession That Don’t Deserve the Hype Headlines3 days ago Feds Seize $479K Worth of Illegal Contact Lenses Headlines2 days ago Eyewear Seller Says ‘Online Hitmen’ Are Destroying Her Business Sponsored Content2 days ago Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges The Big survey6 days ago Big Survey: Most ECPs Still Expect to be Working Past 65 Tools and Equipment6 days ago Stumped on Holiday Gifts for Your Eye Loving Loved Ones? We Got You Covered!