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Optical Display Firm ‘Moving Forward’ After HQ Is Damaged by Wildfire

‘Down but not out,’ CEO says.

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PARADISE, CA — Though it lost over 75 percent of its facility in one of California’s worst natural disasters, Fashion Optical Displays has announced that it is moving forward and working with a certified manufacturer to fulfill current and new orders.

“We may be down, as the saying goes, but we’re not out,” Matthew Kiraly, president of Fashion Optical, said in a press release. “Though the worst of the fire has passed, there is still much to be done — not only at our company but for the entire area.”

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The company, which designs, manufactures and installs custom dispensary environments, sustained substantial losses in the November 2018 Camp Fire, the worst wildfire in California’s history, according to the release. The blaze devastated the company’s home town of Paradise and was responsible for the loss of over 86 lives and 18,000 homes and other buildings.

Kiraly said Fashion Optical has opened a temporary office in nearby Chico, CA.

“Though the company isn’t looking to expand operations at the present time, it is fulfilling orders with the expectation of moving forward,” according to the release.

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“All of our employees are safe, which is the most important thing,” Kiraly said.

“Though we’ve all lost so much, the spirit and resilience of our employees and neighbors allows us to look to the future with some degree of hope.”

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