(PRESS RELEASE) DALLAS, TX — Optical Lab Software Solutions, Inc. (OLSS), a leading provider of lab management software, has announced its global rebrand as Rx-Universe, a change that reflects the company’s focus on moving confidently into the future of optical lab technology, and embracing where the forward-thinking industry is headed next. To keep brand recognition intact, the former name has become the company’s new brand statement – Optical Lab Software and Solutions – clearly communicating who the organization is and what it offers.
Leadership at Rx-Universe says the new name, logo and brand identity better represent the company’s position as a trailblazer in the LMS industry, while elevating its look with a more modern design and communicating the brand’s value more clearly to the optical lab community.
“We are thrilled to rebrand as Rx-Universe. We believe it’s the perfect time to establish Rx-Universe as the leader in LMS technology, and reconfirm our strong commitment to our customers for delivering innovative solutions and expert care,” says Jodi Nickerson, senior director of sales and marketing. “This rebrand is so much more than a name change and new logo. It’s a reflection of who we’ve been, yet sends a clear message that Rx-Universe is the brand we are taking into the future, and the brand labs can trust.”
Rx-Universe is a premier suite of lab management software technology, offering a high level of capability, flexibility, and modern user experience. It features flexible and scalable architecture, a modern user interface, integrated business intelligence, and comprehensive production control to help lab leaders increase efficiency and elevate quality. Rx-Universe provides expert consultation and on-demand support services from a global network of partners to help optical labs solve issues quickly and keep moving forward.
To support the rebrand, Rx-Universe has launched a new website at rx-universe.com showcasing the usability and suite of features Rx-Universe has to offer. They have also launched digital profiles with major social media platforms including Facebook, Instagram, LinkedIn, Twitter, and coming soon to YouTube. The new Rx-Universe brand will be debuted at the Vision Expo East 2023 at Booth #F2855 in New York City March 16-19.
