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Optical Near ME to Launch at Vision Expo West

It will be at Dynamic Labs’ booth 16105.




(PRESS RELEASE) Optical Near ME, a program of the US division of Planet VA, will be staged with a soft launch at Vision Expo West at Dynamic Labs’ booth 16105. Dynamic Labs will be the exclusive distributor of the program in North America.

This program is on the heels of a recently launched national campaign designed to educate consumers of the important decision made when selecting their vision care. Optical Near ME is powered solely by independent brands in consumables, marketing, machinery, e-commerce, and virtual reality. It will offer cost savings, lead generation and new patient retention solutions to independent retailers. This plug and play, omnichannel marketing system is a game-changer for brick and mortar independents.

The Optical Near ME site will go live on October 1st. This client-facing directory will allow communities to find a recommended independent eyecare provider. The first stores are being built in the California market with expansion planned for Texas, Florida and New York markets.

With exciting new options such as reserving online and trying on in the store or buying online and adding a door to door service, the Optical Near ME suite will put more patients back into the local independent optical retailers and amp up capture rates, even in the hardest-hit practices.

For more information about Planet VA US, visit: , and for more information about Dynamic Labs, visit






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