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‘Optometry Gives Me Life’ and More of What You Need to Know for April

Like how to get FREE Downloadable white papers on myopia from the International Myopia Institute.

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Seeing Well at Work?

Nope. Or at least that’s what new research finds. Despite nearly all employees (98 percent) saying that “seeing well at work” is important to them, today’s employees aren’t seeing as well as they could be — and it’s affecting how they feel and perform. According to the 10th annual Transitions Optical Employee Perceptions of Vision Benefits survey, eight in 10 people are plagued by vision-related symptoms at work—ranging from eye fatigue and headaches (half of employees), to dry eyes and blurred vision (more than one in three). The survey uncovered two factors specifically—digital eyestrain and light sensitivity—that have been linked with these symptoms and are affecting employees’ ability to do their jobs. For more on this report, Transitions Optical offers employee and employer focused tools and education free of charge at a newly launched site: healthysightworkingforyou.org

Asco ‘Gives Me Life’

The Association of Schools and Colleges of Optometry (ASCO) has launched a national public awareness campaign – Optometry Gives Me Life. The campaign is targeted toward college-aged students who have expressed an interest in a STEM or health profession. Those interested in receiving printable materials, contact ASCO’s Paige Pence at ppence@opted.org. optometriceducation.org

Myopia White Papers

The International Myopia Institute (IMI) has published eight highly-anticipated white papers that cover a range of topics deemed essential to advancing clinical knowledge and practice relating to stemming the expanding impact of myopia. The IMI papers are available in a special edition of Investigative Ophthalmology & Visual Science. They are free to download by ECPs, researchers and other concerned parties worldwide. myopiainstitute.org

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Watch this video to see just how easy it is to slay the “frame and clip” dilemma with Alternative and Plan B Eyewear’s new Interface Collection. For more information, contact the company directly: customerservice@alternativeeyes.com or call (888) 399-7742.

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These Latest Releases Prove Spring Has Sprung

Don’t miss these blooming colors!

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Styles That Never Sleep (ABOVE)

Drawing inspiration from all things Big Apple, the Gigi Hadid x Vogue Eyewear Special Collection 2019 from Luxottica includes the Lafayette. This cat eye-esque style gives a petite metal frame a larger-than-life look.

my.luxottica.com

$139

Don’t Fight Gravity

Part of the Gravity Collection from Komono, the nearly weightless Eddie exemplifies the collection’s “radical in reduction” approach for Spring/Summer 2019.

komono.com

Price upon request

French Connection

Thalia 2, the latest line from Morel’s Koali collection, includes the 20054K, which features metal rims and temples with the signature “K” on the translucent acetate end tips.

morel-france.com

$270

Tea Party

The Spring 2019 DKNY collection from Marchon includes sun and optical styles, inspired by the lifestyle brand’s latest looks. The DK506S is an injected modern teacup shape with a curved metal brow bar.

marchon.com

$99

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Cleared For Launch

With recent FDA clearance, Tangible Hydra-PEG coating technology from Bausch + Lomb can now be paired with some of the company’s Boston gas permeable materials, the Boston XO, Boston XO2, Boston EO, and Boston ES lenses, including those that are part of the Zenlens scleral lens family.

bausch.com

Price upon request

Paying Homage

With five styles, each named for a Native American tribal community, the Titanium Tribe collection from ørgreen Optics includes the Bella Coola. This Wellington-inspired design has titanium edges and a keyhole bridge.

orgreenoptics.com

$495

In The Palm Of Your Hand

The portable iLux MGD Treatment System takes on Meibomian Gland Dysfunction and tackles dry eye disease. The device’s Smart Tip Patient Interface targets blocked Meibomian glands with light-based heat and compression

alcon.com

Price upon request

Love Triangles

With both acetate and titanium among its 20 styles, the Kata Eyewear collection from Design Gallery, the luxury division of Match Eyewear, embraces the beauty of a throwback. The Dojo is a club master round with titanium temples and the line’s signature triangles on the upper hood as well as insignia metal caps on its temple tips.

mydesigngallery.com

$400

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The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April

Plus two FREE guides to help you stay up-to-date with your trends and branding.

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Brand Me

If you’re an optometry practice, branding requires a bit of time and energy. If you’re serious about effectively using social media, retaining patients, and staying on the top of people’s minds when they think “eye doctor,” EYECAREPRO has you covered with a free downloadable guide covering everything you need to make sure you’ve got a brand.

Free

eyecarepro.site

Trend Hunter

The Vision Council’s EYECESSORIZE campaign, along with BWR Public Relations, have created their Spring/Summer 2019 seasonal look books highlighting the latest trends in eyewear, sunwear and readers. From “Creative Upheaval” to “Eclectic + Evolved,” the SS19 book highlights the spring 2019 for men and women.

Free

invisionmag.com/041902

Eye See Art

EYESCRIBBLES offers an alternative to the traditional, overly medical eye diagram with an artistic, fun, and colorful variation of the eye anatomy posters often displayed in offices. The hand-drawn diagram is educational AND decorative.

$14 (frame not included)

etsy.com/shop/eyescribbles

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Soothing Contact

Eyeleve by BRUDER has launched an eye compress for contact lens wearers. Designed with patented MediBeads and EyeOnic anti-microbial fabric, Eyeleve stimulates the meibomian glands to provide natural lubrication and soothe tired, irritated eyes clinically proven to extend comfortable wear time of contacts by up to three hours.

$34.95

eyeleve.com

We Need To Talk About Le Kevin

LE KEVIN is a patented registered product range of four lines of handmade unisex luxury spectacles and sunglasses holders. Made in an assortment of stylish skins and colors to suit any outfit, Le Kevin even offers a customization option.

$55 – $190

lekevin.co.uk

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Better Vision

Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before

The latest models available and smart ways to use the latest technology.

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TRADITIONALLY, RETINAL CAMERAS were a large expense and pupils needed to be dilated to capture detailed images of the retina. However, in the past five years, high quality, non-mydriatic cameras that do not require dilation have come on the market costing a fraction of the price. There are also hand-held, wireless options and technology continues to improve. For example, D-EYE is building an artificial intelligence platform to help assess if a patient has a specific disease. Its goal is to provide a mass screening platform using their system and access to an approved database, to deliver an “assessment” (not a diagnosis) of the exam results for specific diseases so the patient can progress to the next level of care.

Hill-Rom Welch Allyn

Hill-Rom Welch Allyn RetinaVue 100 Imager

(800) 535-6663, welchallyn.com

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Topcon Medical Systems

TRC-NW400 fully automated, non-mydriatic retinal camera

(800) 223-1130, topconmedical.com

Coburn Technologies

SK-650 Retinal Camera

(800) 262-8761, coburntechnologies.com

Marco

Marco’s AFC-330 Automated Fundus Camera, SK-650 Retinal Camera

(800) 874-5274, marco.com

Canon USA

Canon CR-2 PLUS AF Digital Non-Mydriatic Retinal Camera

(800) 652-2666, usa.canon.com

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D-EYE

D-EYE Retinal Imaging System

(401) 473-6323, d-eyecare.com

Smart Ways To Use Retinal Cameras

Dr. William Goldstein, Laser Eye Care Center, Shelby Township, MI

I use D-EYE’s fundus camera to document the optic nerve in patients who have glaucoma or suspected glaucoma. I started to use D-EYE three years ago. It’s an attachment for the iPhone that has a lens you pop on when you need it. I used to have a camera mounted to a slit lamp in one exam room. Now I travel from room to room to take pictures and this has improved efficiency. I add the picture to the patient’s record and bill insurance for the office visit in addition to the procedure code for taking the picture. The only disadvantage to the D-EYE system is that its field of view of the retina is small.

Dr. Edward Chaum, Vanderbilt Eye Institute, Nashville, TN

This country needs to make it a scalable paradigm to effectively and efficiently screen patients for evidence of vision threatening eye disease in a primary care setting. There are 30 million diabetics in this country but only about half of them are seen by an eyecare professional. It is estimated that the number of diabetics will grow to 100 million within the next 20 years. Finding people and treating them early is critical. Most get seen by a primary care physician or endocrinologist but many need a second level of care and they’re falling through the cracks. Since the cost of a retinal camera has come down, spending about $5,000 to buy one is not a significant burden. Welch-Allyn’s RetinaVue device helps with eye care compliance among diabetic patients who might not otherwise get a retinal exam with a specialist in a timely manner.

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