Warning: Invalid argument supplied for foreach() in /home/invision/public_html/wp-content/themes/zox-news-child/header.php on line 334
Connect with us

Headlines

Originally a Clothing Line, Grey Ant Turns into Celebrity Sunglass Label Instead

mm

Published

on

 

The brand counts Beyonce among its fans.

Before Grey Ant became the oversized sunglass brand that has since earned the affection of Beyonce and other A-listers, it made the transition from its origin as a clothing line, Observer writes. The article explains that the company’s transformation into a sunglass maker started when it was accepted into an incubator program. Founder Grant Krajecki cites his experience in the incubator as one factor that helped turn the brand into what it’s become today. As he told Observer:

“It helped us see up close how our contemporaries ran their businesses, which created an environment where we could openly share our growing pains. Being in the inaugural class, CFDA was doing this for the first time. While working out the kinks of their curriculum and dealing with our personal and sometimes conflicting agendas, the group related projects often became difficult beasts to tame.”

Read more at Observer

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular