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Outdoor Eyewear Company Names US CEO

The firm is based in France.

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WILLISTON, VT — Julbo Eyewear, a French eyewear brand based in the Jura Mountains, has named David Crothers as CEO of its U.S. operations.

Crothers has been marketing manager at Julbo, which focuses on outdoor eyewear, since 2015, growing the brand’s visibility within the ski and bike categories.

In 2008, Crothers started the climbing website Climberism, which was eventually absorbed by Height of Land Publications. Crothers managed Height of Land’s digital assets and eventually was promoted to photo editor for all Height of Land publications, before moving into the marketing role at Julbo.

“I’ve got some big shoes to fill. Nick has been the face of the brand for a long time,” Crothers says. “I’m extremely excited for the opportunity. Julbo is a terrific brand and we have a great team.”

Julbo will continue building on its core mountain and outdoor heritage while focusing on growing its ski, bike and lifestyle categories, according to a press release.

“We strongly believe that with Dave’s experience, combined with the full support of France, we will continue to build our presence in the U.S. market,” said Pierre Burgelin, international sales director for the company.

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