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Pacific Artisan Labs and Tokai Optical Partner for US Distribution

The partnership will initially focus on the launch of Tokai’s NeuroSelect designs.

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Brandon Butler-President & CEO- PAL and Hirokazu Furuzawa- President & CEO - Tokai Optical signing their exclusivity agreement at PAL in Portland, OR.
Brandon Butler-President & CEO- PAL and Hirokazu Furuzawa- President & CEO – Tokai Optical signing their exclusivity agreement at PAL in Portland, OR.

(PRESS RELEASE) PORTLAND, OR — Pacific Artisan Labs (PAL), and Tokai Optical, a global leader in the innovation of the most premium materials, designs, and treatments, announced an exclusive partnership for distribution into the United States market beginning June 1st, 2023. The partnership will initially focus on the launch of Tokai’s NeuroSelect designs, the most advanced lens designs available in the world, offering a new era of optical technology in the US.

Tokai Optical, based in Okazaki City, Japan, is an independent, 4th generation company, partnering with an external laboratory in the US for the first time in their 84-year history. “We are excited with the partnership with a very innovative and fast-growing lab. I am certain our unique products will be sure to help the eyes of the ones in need in the United States.” Stated Hirokazu Furuzawa, President and CEO, Tokai Optical.

PAL and Tokai will launch their Ultra Index 1.76 material, the thinnest lens material ever released in the US. In addition to the Ultra Index 1.76 material and NeuroSelect designs, the partnership will also include the launch of Tokai’s bi-aspheric digital dual sided SV technologies, anti-fatigue category, office design and their Ultra-premium coating technologies. These products and technologies will rival the leading competitor products, and they are sure to revolutionize the eyewear industry in the US. Utilizing their Neuroscience technology and creating lens designs based on the emotional response of the brain, Tokai has perfected the art of progressive lens design and engineered their products to be the most adaptable designs on the market today.

“We are extremely honored to be partnering with the amazing team at Tokai after many months of collaboration to make this dream a reality. At PAL we are always on the lookout for opportunities to differentiate our product offering from the mainstream and our partnership with Tokai does exactly that.” Said Brandon Butler President and CEO of PAL and the Artisan Lab Network. “We have always considered our labs to be producers of high-end, quality products and now with the addition of these new designs, coupled with the thinnest lens material ever released, we know definitively that we offer our customers the best products available anywhere in the world.” Butler added.

“Bringing Tokai products to the US market wasn’t without its challenges, but I am proud of the work done by everyone involved including the incredible team at DVI, who worked tirelessly alongside the Tokai team to enable our lab to produce these next generation lens designs. Those who understand what it takes to validate LDS and LMS systems for the first time, know it’s not an easy task. After months of testing and validating we are finally here and it’s a very exciting time for all of us” Stated Rachel Ahlson, COO – PAL.

The 1.76 is significantly thinner than 1.74 Hi Index and will be available in Tokai lens designs as well as most other lens designs offered through PAL and the Artisan Lab Network. PAL is partnering with Global Optics to be the exclusive distributor of the 1.76 lens material which will be available to other US based laboratories for those who seek to offer a best-in-class lens material. Later in 2023 PAL and Tokai will launch their FSV version of 1.76 which will also be exclusively available through Global Optics.

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“We are excited to partner with Tokai Optical to bring their innovative eyewear products to the United States,” said Jim Day, CMO- Artisan Lab Network. “Tokai’s Ultra Index 1.76 material and NeuroSelect designs are truly revolutionary, and we believe they will offer our customers a superior eyewear experience.”

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