And planning for Valentine's Day and VEE should be well underway.
It will be presented to Dr. Cynthia Owsley.
With the help of local artists, they injected a little rebelliousness into their branding look.
Like watching your 'buts' and letting staff win.
This article originally appeared in the Nov-Dec 2014 edition of INVISION. What I’ve learned my first few months on the job as an optician-turned-traveling-frame-saleswoman I’ve been...
MANY THANKS We like all the articles on businesses that have made themselves unique to their customers. We’re in a 150-year-old building ourselves, with exposed brick...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. SEE AN EYE DOC FOR YOUR LENSES Iristocracy sells frames online. But it sells them...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. A high-maintenance client loves the doctor but gives the staff grief. Is it time to...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Show Your Vanity (Plate) One easy way to tell the world what you do is...
Thank You For a Great First year We’re eager to be your business partner in 2015 and beyond With this issue, INVISION marks the end of...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Eclectic Chicago optical boutique celebrates clients and their new eyewear with popular ‘Customer of the...
Next spring, make plans for a display at a local golf course or country club to promote your golf-tuned progressive sunwear. (Alternate approaches: advertise in the...
You’ve mistakenly crossed two polite words and the result is something less-than-polite. Instead of turning red and hoping no one notices the goof, stop, clear your...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Teri Focht is barely out of her 20s, but she’s already been in the vision...
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