Growing Eyecare Network Is Up for Sale

It operates in 12 states.

Lens Replacement Company Raises $4M for Move Into Contacts, Frames

Its frames start at $77.

Make Magic Happen With Our Expert 90-Day Plan for Peak End of Year Performance

How you finish the year has a major impact on how you start the next one. Year-end is a tricky, busy time. You need to be...

Come Up With 20 (New) Questions and More November Events

And we've got an idea for a social media post any independent ECP can do.

12 Pics That Show What a Blast Halloween Can Be at an Eyecare Business

See how eyecare pros have been doing spooky season in their businesses.

Homeland Security Seizes 300+ Counterfeit Contact Lenses Ahead of Halloween

They are often worn to change the color of the eye.

Schedule, Schedule, Schedule and More Manager’s To-Dos for November

Plus a reader tip for how she get this things done in a day.

Eyecare Pros Talk About Their Most Important Customers

Now let’s be clear… All customers are important. And all customers should be treated as such… but when we asked our readers about their most important...

No Clear Image of This Eye Structure Existed ⁠— Until Now

Researchers at Indiana University took the first undistorted microscopic images of a part of the eye involved in glaucoma.

Peak Performance Selling Techniques

Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.