From rising student debt to corporate consolidation and evolving career expectations, the traditional path to practice ownership is eroding. INVISION...
Such shopping involves using data and analytics tools to create a better shopping experience.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
Like dialing in your sunglasses inventory and a risk deadline.
This high-producing optician is creating unnecessary drama for his colleagues. How can his manager rein him in? Peter Hastings, the top optician at Liberty Eye Care,...
Conjure an Angry Elf Want to write convincing ad copy? Jay Conrad Levinson, author of Guerrilla Marketing, suggests you imagine an evil elf sitting on your...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
Fall is here and new classes of optometry students have begun work toward their degrees. They’re going to invest a significant sum of money in their...
He didn't wear a lavender-colored women's frame, did he?
Ideas from the book “Do It! Marketing.” David Newman believes in making marketing simple: Figure out to whom you’re talking — then talk to them for...
Of course, call 911 immediately. But remain aware that you're in a store filled with valuable merchandise.
Published in the September-October 2014 issue An employee comes to you for advice on an issue. Don’t simply solve his problem using your experience and knowledge....
Frames getting lost against busy backdrops? Here’s how to show ’em off without extra clutter BY Barbara Wright Published in the September-October 2014 issue If you...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
Advertisement
