Fresh ideas on leadership, creativity, sales, and communication — from building buy-in to making second-pair conversations feel natural.
The winning bids for the pairs of iconic celebrity eyewear far exceeded expectations at recent New York events.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
These ECP-tested, easy-to-implement ideas have helped businesses improve sales, efficiency, and patient satisfaction.
Eight women got away with $20,000 in merchandise. Who knew selling sunglasses could get so scary? A group of eight women described as a “flash mob”...
Keith Ferrazzi, author of Never Eat Alone, probably didn’t send you a Christmas card last year. He concentrates his energies on birthdays. Why? Many businesses send...
MUSICAL ROYALTY Lorde took home “Song of the Year” honors and new sunwear by CARERRA from the Sàfilo USA/Solstice gift lounge at the 56th Annual Grammy...
SHANE BAUM rose from a small Iowa farm town to found the luxury label Leisure Society and international eyewear house Baumvision, which distributes his creations as...
IT’S TIME TO ENGAGE. INFORMATION TECHNOLOGY HELPS YOUR PRACTICE AND YOUR PATIENTS BY JAMES RITCHIE If you’re going to be an eyecare provider today, it...
The forecast is for dramatic shape and color in all sunwear segments (INCLUDING RX-ABLE FRAMES) Published in the March/April 2014 issue ’TIS THE SEASON to increase...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
Spring brings a wardrobe of looks, from tomboy chic to feminine flair BY CLODAGH NORTON Published in the March/April 2014 issue HAVE GOT IT ALL this...
A young doctor shares the ups and downs — but mostly ups — of his first two years as an OD BY DR. THANH MAI Published...
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.
Advertisement
