From goodwill fixes to outsourced specialists, opticians and optical owners share how they set boundaries, manage risk, and decide what...
Omlonti was developed jointly by Santen and UBE.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
Wise equipment spending means matching purchases to actual clinical demand and practice needs, then protecting profitability with training, utilization, and...
Ralph Anderl is the founder of IC! BERLIN, an independent award-winning eyewear label producing frames exclusively in its own workshops in Berlin where each design is...
BRINGING YOU MORE PROFIT WITH FEWER HEADACHES Your success is our mission. Give us an hour each issue. We promise we’ll make it worth your while....
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
Hot List of Business-Boosting Products 1 SHED SOME LIGHT For patients who love to read or work on crafts, having access to light is essential. Now...
A NEW EYECARE OFFICE DESIGN CREATES THE RIGHT IMPRESSION Well before patients — and eyewear buyers — meet you, they have a sense of who you...
But he was having none of it.
Wilson Eye Center, Valdosta, GA BEST OF THE BEST: Georgia practice provides super customer service (while smartly branding itself) through its free local contact lens delivery...
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
When did optometric practices decide to go into the insurance business?
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