From rising student debt to corporate consolidation and evolving career expectations, the traditional path to practice ownership is eroding. INVISION...
The practices are located in California and Texas.
Nearly a year after accepting our ‘Get Uncomfortable’ challenge, these ECPs reveal how their 2025 goals evolved — and what...
Like dialing in your sunglasses inventory and a risk deadline.
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
Hot List of Business-Boosting Products 1 SHED SOME LIGHT For patients who love to read or work on crafts, having access to light is essential. Now...
A NEW EYECARE OFFICE DESIGN CREATES THE RIGHT IMPRESSION Well before patients — and eyewear buyers — meet you, they have a sense of who you...
But he was having none of it.
Wilson Eye Center, Valdosta, GA BEST OF THE BEST: Georgia practice provides super customer service (while smartly branding itself) through its free local contact lens delivery...
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
Hot social media sites Pinterest, Instagram let you showcase the latest and greatest eyewear BY DANIEL FELDMAN Published in the March/April 2014 issue Funny thing about...
When did optometric practices decide to go into the insurance business?
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind....
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