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Patients Less Likely to Cancel Appointments Due to COVID Now and More of What You Need to Know for January

But they are more likely to vet your validate your safety practices first.




Take the Easy Way

The Contact Lens Institute’s (CLI) EASY Way Program infographic — developed to help ECPs share simple steps to healthy, comfortable contact lens wear — is now available in five languages: Simplified and traditional Chinese, French (Canadian), Spanish and English. The EASY Way program offers tools for ECPs and staff to use in their practices. The site’s free toolkit includes a video, email templates and more.

Eyecare COVID Resilient

As COVID-19 hits record numbers, concern about the virus is at its highest levels among U.S. adults since April; 62 percent of adults surveyed in The Vision Council VisionWatch COVID-19 US Consumer Study reported high levels of concern in November, but only 21 percent of respondents indicated they will postpone or cancel eye exams while COVID is still a threat, down from 52 percent in April. Similarly, only 15 percent of respondents in November reported postponing or canceling eyewear or CL purchases, down from 33 percent in April.

Reviews All-Important

Podium, a customer communications software developer, recently surveyed 1,543 patients and consumers. It found that online reviews are influencing 88 percent of patients’ decisions and 58 percent of patients would be willing to travel farther to another healthcare organization with higher reviews. According to Podium’s 2020 State of Online Reviews report, 31 percent of consumers are more likely to look at a business’s Google listing before visiting than they were pre-COVID; half are reading reviews to validate businesses’ safety practices.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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