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Patrick Mahomes II Joins Team Oakley

He is the first football player to join Team Oakley.

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(PRESS RELEASE) FOOTHILL RANCH, CALIFORNIA – Oakley announced a partnership with MVP quarterback, Patrick Mahomes II – the first football player to join Team Oakley.

As part of the partnership, Mahomes will support the brand’s revolutionary lens technology, Prizm.

Grounded in decades of research, Prizm has turned eyewear into vital sports equipment – dramatically enhancing detail and helping improve performance by providing ultra-precise color tuning for specific environments, including football.

A player who relies heavily on his vision to be successful on the football field, Oakley, a brand that delivers leading optic innovations to support athletes’ in their quest for elite performance, was a natural partner for Mahomes.

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“I am honored to join the Oakley family as the first ever football athlete,” said Mahomes. “After spending time at Oakley HQ and meeting with the brand’s innovators, designers and scientists, I know that together we can push the boundaries of what is possible in sport performance and beyond.”

Patrick Mahomes II

To celebrate the addition of Mahomes to Oakley’s roster of elite athletes, the quarterback will be featured in the brand’s SEE IT IN PRIZM campaign, which through Obsession and the revolutionary lens technology gives athletes of all levels the confidence to be more than they ever believed they could be – to ride faster, jump higher, throw more accurately and become better.

“Patrick Mahomes II is one of the most electrifying young athletes in all of sports, not just football,” said Gwen Van Lingen Oakley’s SVP of Sports Marketing. “With an unmatched combination of character, athleticism, precision, vision and football IQ, we’re excited to welcome Patrick to Team Oakley and continue to support him with the equipment to perform at an MVP level.”

At 23 years-old, Mahomes burst onto the professional scene in 2018, immediately emerging as one of the best and most exciting players in football. He capped his first season as starting quarterback with several of the league’s most prestigious honors: Most Valuable Player, First-Team All-Pro, Offensive Player of the Year, Pro Bowler and led the league with 50 touchdown passes.

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Off-the-field, Mahomes will wear a range of lifestyle eyewear, including Sutro, available now, and the allnew Ahyris Collection, launching in May.

Oakley has a rich heritage in football and has produced football shields for helmets for over 20 years, bringing the brand’s leading optical innovations to athletes of all levels. The brand is excited to sign their first football athlete and continue to expand within the sport.

Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, including Patrick Mahomes II, Aaron Judge, Bubba Watson, Chloe Kim, Ryan Sheckler and more, and then makes those same innovations available for athletes of all levels. For more information on Oakley’s football and lifestyle collection, Prizm technology and Team Oakley, please visit Oakley.com

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SPONSORED BY SAFILO

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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Morel’s Wins the 25th Annual Communicator Award of Excellence

It wins the award in the B2B category.

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(PRESS RELEASE) WYCKOFF, NJ — Morel, the French reference in eyewear, established in 1880, is very excited to receive a Communicator Award for the 2018 B2B campaign, See More, See Morel.

This international award was granted in recognition of Morel’s 360° communication campaign, launched at Silmo 2018. The new campaign features circles that are multicolor and fun, leaving an everlasting footprint. More than just an image, the circles blend Morel’s rich heritage and expertise in designs.

The Morel team is honored to accept the award and be on the lookout for the See More, See Morel campaign on Morel’s advertisements.

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Marcolin Group Announces Operational Changes

This is part of an agreed-upon plan between the parties involved.

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Giovanni Zoppas

(PRESS RELEASE) LONGARONE, BL — Marcolin Group, one of the worldwide leading eyewear companies, announces that Giovanni Zoppas is leaving his responsibilities in the group, while still remaining as a director of the board.

Giovanni Zoppas moves on to Thélios in the role of CEO and general manager of the joint venture established by Marcolin with the LVMH Group.

This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

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House Subcommittee Urges FTC to Modernize Contact Lens Verification Process

Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

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(PRESS RELEASE) WASHINGTON – The Health Care Alliance for Patient Safety (Alliance) this week expressed its support of the House Committee on Appropriations for urging the Federal Trade Commission (FTC) to update the process by which contact lens prescriptions are verified.

The Committee report, which accompanies the Financial Services and General Government (FSGG) funding bill, comes as the FTC is accepting additional public comments on the proposed Contact Lens Rule. Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

The FSGG report, which can be read here, states:

Contact Lenses. — In May, the FTC released a Supplemental Notice of Proposed Rulemaking detailing potential adjustments to its proposed changes to the Contact Lens Rule. This ensures that the FTC will receive additional input from the public and stakeholders on potential improvements to the rule to address patient safety and enforcement mechanisms, among other issues. The Committee urges the FTC to address the need for the prescription verification process to be modernized to provide for adequate enforcement of the law.

Thomas Swinnen, North America President of Johnson & Johnson Vision Care, Inc. and member of the Alliance, stated, “This report language reflects the importance of amplifying patient eye health and safety issues with policymakers. We’re pleased that the Committee recognizes the need to modernize the prescription verification process—a critical step in maintaining the doctor-patient relationship at the center of patient care.”

For several years, Alliance members and patient safety advocates have called for updated verification methods that would ensure patients receive the proper medical devices they were prescribed by their eye care professional.

In 2018, the Alliance submitted comments to the FTC that highlighted the problems with the current prescription verification system. The comments read, in part, “FTC action to modernize its guidance around passive-verification communication while excluding antiquated technology (e.g. robocalls) would provide greater documentation and the possibility of greater oversight in the [prescription] verification process. Greater oversight, understanding and documentation will ultimately create a safer and more efficient environment for contact lens wearers and the verification of their prescriptions through clearer, concise and accurate communication between the prescriber and the seller.”

“The doctor-patient relationship is central to the widespread enjoyment of contact lenses. A key part of that equation is ensuring what was prescribed is ultimately provided, as each contact lens is precisely selected for a patient’s specific vision and health needs,” said Michele Andrews, OD, Senior Director, North American Professional & Academic Affairs, CooperVision. “We are committed to advancing healthy contact lens wear for millions of consumers and encourage the FTC to share in this responsibility by addressing and fixing outmoded verification techniques.”

The Alliance encourages patients to share their stories of how antiquated technology in the prescription verification process has been detrimental to their vision health. To share your story and tell the FTC to protect patient safety, visit www.PatientSafetyToday.com/Share_Your_Story.

Deanna Alexander, OD, chairwoman of the Alliance, concluded, “For a significant period of time, patient safety advocates, like the members of the Alliance, have shared the potential dangers that could stem from the FTC’s current rules related to contact lens prescription verification. Now, as Congress makes it clear that they believe it’s time for a verification system that protects patients’ vision health, the Alliance is hopeful that the FTC will carefully consider adjustments to the Contact Lens Rule to better safeguard patients.”

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