Connect with us

Press Releases

Pearle Vision Awarded Bronze Effie for 2016 Campaign

mm

Published

on

The awards honor effective marketing efforts.

(Press Release) Pearle Vision has been awarded the Bronze Effie in the Health Care Services category for the 2016 campaign “Can Thinking Small Win Big?”

The award is the brand’s second such honor in the last two years. In 2015, the brand won a Silver Effie in the same category.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the U.S. and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Advertisement

The “Can Thinking Small Pay-Off Big Time?” submission showcases the brands’ heritage of providing genuine neighborhood eye care, and resulted in hitting or exceeding sales and eye exam goals.

Doug Zarkin, Pearle Vision vice president of marketing, said, “Consecutive wins in the Health Care Service category is another exciting milestone to celebrate on the journey we began five years ago towards becoming the preeminent franchise optical healthcare brand.”

Agency partners for this campaign included Energy BBDO and OMD.

Advertisement

SPONSORED VIDEO

SPONSORED BY TOPCON HEALTHCARE

With Topcon RDx® Now You Can

Introducing Topcon RDx®, a comprehensive eye health exam platform that incorporates automated and remote capabilities for your diagnostic instruments. Grow your practice beyond your physical location and deliver quality eye exams from virtually anywhere.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular