Connect with us

Press Releases

Pearle Vision Awarded Bronze Effie for 2016 Campaign




The awards honor effective marketing efforts.

(Press Release) Pearle Vision has been awarded the Bronze Effie in the Health Care Services category for the 2016 campaign “Can Thinking Small Win Big?”

The award is the brand’s second such honor in the last two years. In 2015, the brand won a Silver Effie in the same category.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the U.S. and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.


The “Can Thinking Small Pay-Off Big Time?” submission showcases the brands’ heritage of providing genuine neighborhood eye care, and resulted in hitting or exceeding sales and eye exam goals.

Doug Zarkin, Pearle Vision vice president of marketing, said, “Consecutive wins in the Health Care Service category is another exciting milestone to celebrate on the journey we began five years ago towards becoming the preeminent franchise optical healthcare brand.”

Agency partners for this campaign included Energy BBDO and OMD.


Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular