(PRESS RELEASE) BOCA RATON, FL — Professional Eye Care Associates of America (PECAA) is continuing to invest in private practice with its refreshed cold start program — now branded PECAA Launch — to support new practices from concept to grand opening and beyond.
Offered free for the first year, this special membership includes enhanced vendor programs to ease the financial pressure of opening cold, as well as additional advisory resources to guide critical decision making. In addition to free first-year membership, PECAA Launch offers substantially reduced fees for the second year, representing thousands of dollars of savings while a young practice develops and grows. These investments affirm PECAA’s longstanding commitment to help private practices thrive at every stage.
“PECAA’s cold start program has a long history of empowering more than 300 doctors on their entrepreneurial journey with expert guidance, resources and connection-building opportunities,” said PECAA President Jonathan Worrall. “PECAA Launch provides amplified support and value so doctors can navigate the cold start process with confidence.”
An expanded lineup of vendor programs now includes more vendor partnerships to lessen the capital commitment of establishing a new practice, with an emphasis on equipment, software and optical fixtures. Members also benefit from PECAA’s full range of business advisory services that include finance and strategy, billing and coding, practice marketing and optical expertise at no cost.
Additionally, PECAA welcomes Shaun Damico to its Business Advisory Team. Damico joins PECAA cold start program creator and advisor Jenny Wiley, both of whom are exclusively dedicated to supporting doctors wherever they are in their practice opening timeline. Damico has more than 20 years of ophthalmic leadership, practice advising and staff development, and believes in a patient-centric approach that begins with proper training, tools and resources. “Having worked with hundreds of private practices across North America, including both tenured practices and cold starts, I am delighted to bring my passion to the PECAA community to help new practices create the best possible foundation for success,” said Damico.
Chun AuYeung, OD, of Eyes On Norbeck in Rockville, Maryland, reflects on the support he received as he established his practice. “I gained a lot of value and support from PECAA’s cold start program – now PECAA Launch – as I was navigating the waters of opening a private practice,” he said. “PECAA’s business advisors helped me maximize insurance reimbursements, and I continue to benefit from PECAA’s IncentivEYES member rebate program and human resources support. I also save a substantial amount of money through the vendor programs. What I love most is that now that my practice is established, PECAA Max membership continues to support my professional and personal growth because they meet doctors where they are, allowing me to best support my patients.”
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PECAA Launch joins a range of membership options designed to meet the unique needs of eye care professionals at every stage of their career journey, from student to established professional. Click here to learn more about the benefits of joining the PECAA community.
About PECAA
PECAA is the nation’s most connected community of independent eye care professionals dedicated to the success of private practice. Our comprehensive suite of membership options — PECAA Max, PECAA Launch and PECAA Propel — is designed to support ECPs at every stage of their private practice career, from student to established professional. Membership in the PECAA community unlocks access to essential resources such as group purchasing power with exclusive vendor pricing and rebates, peer networking and idea exchange, expert business advisory services, and industry-best education and training. Learn more and begin receiving all the benefits of PECAA membership today by visiting pecaa.com or calling 800.959.2020, option 3.
For more information, contact Senior Communications Specialist Ashley Torres Avila, (916) 953-3548 or Ashley.TorresAvila@pecaa.com.
