(left to right) Piero Massaro and Lucio Lozza
(PRESS RELEASE) Italiana Design announces the appointment of Lucio Lozza as North American Resident Agent for Piero Massaro Eyewear.
The appointment confirms a precise strategic direction: building a structured and long-term presence in North America through a resident professional with established credibility in the premium and independent eyewear segment.
Lucio Lozza will represent and develop the brand in the United States and Canada, focusing exclusively on high-level independent optical boutiques aligned with the couture positioning of Piero Massaro Eyewear.
The collaboration becomes fully operational during NYC Eyewear Design Week (March 4-8, 2026), where founder and creative director Piero Massaro will personally present Couture Visiva, the new collection introduced in preview at MIDO 2026. This moment represents not only a product launch, but a concrete step in the international consolidation of the brand.
Piero Massaro Eyewear is recognized for its limited and numbered editions, handcrafted production and independent design identity. The brand continues its growth through selective partnerships and clear territorial responsibility. North America now becomes an integral part of this long-term development.
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