Connect with us

Manager's To-Do

Plan to Get Back Out into the Community and More Manager’s To Dos for April

Including ideas to celebrate Mother’s Day.





Apr. 4-10

OPERATIONS With so much uncertainty this year, it’s been hard to plan effectively. That makes a Q1 review important: Did you hit your sales and/or patient acquisition targets? Are you on track for the year? Is cash flow sufficient to handle all your obligations? If not, it’s time to make adjustments to your marketing, your approach, your in-store activities, and your cash management projections.

OUTREACH The pandemic made community outreach difficult. Draw up a schedule to get back in touch with local nursing homes and spend a few hours fixing glasses, changing nose pads, and just spending time with people who also happen to be great market prospects.

Apr. 11-17

MARKETING Consider a “mother-daughter” social media contest for the week of Mother’s Day (May 9). Best photo of a mother and daughter in their glasses wins an eyewear makeover.

FINANCES Interest rates are near historic lows. Do some market research and then set a time to see your banker to discuss ways you can best take advantage of the situation, as well as ways to better use idle cash and improve cash flows.

Apr. 18-24

INVENTORY Take the time to review your contact lens price list. Ensure your EHR table matches your online store, and review competitor prices.

BRANDING Add a line at the bottom of all store correspondence that says: “Shop and support local companies … by shopping locally you save on emissions and help the local economy.”


Apr. 25-31

MANAGEMENT If your typical response to handling day-to-day affairs is, “Let me take care of this,” then try this experiment: For the next two weeks free up two hours a day just to manage. Delegate some admin work, drop less important meetings and spend the extra time giving more guidance to your team. You may find the extra productivity far outweighs your “lost” hours.

SIGNS Create signs identifying “Best Mother’s Day Gift Ideas” for your boards and cases. Cover all the key price ranges.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular