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Podcast Highlight: Here’s What Optical Retailers Often Get Wrong When They Style Based on Face Shape

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IN THIS EPISODE of our new INVISION Live! podcast series, Dee Carroll chats with Todd Rogers Berberian and wife, Leigh, owners of Andover, MA, optical Todd Rogers, which was recently named INVISION’s “America’s Finest Optical Retailer” for 2018.

Catch a short excerpt of the podcast here, with Todd sharing the one thing that so many optical retailers get wrong when they try to style customers based on face shape.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 3: TODD ROGERS (36:49 MINUTES)


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Podcast Highlight: This Is Possibly the Best Part About Being in the Optical Business

It’s a heart-warming experience for anyone who helps clients select the perfect pair of glasses.

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), our host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch an excerpt of the podcast here — it’s just under a minute long — with Keating explaining how there’s no bigger joy than seeing a customer overwhelmed with compliments on his or her new eyewear.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


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Podcast Highlight: How to Bring in Unique Frame Lines Without Spending Tons of Money

It’s not impossible to cost-efficiently build a stronger inventory

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), the host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch an excerpt of the podcast here — it’s just over a minute long — with Keating explaining how higher buy-ins make bringing in certain brands difficult. By picking unique styles at the right price points, he says, you can effectively and cost-efficiently build a stronger inventory.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


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Podcast Highlight: Eye Doctors Who Don’t Do This Are Basically Throwing Money Away

If you can’t muster enthusiasm for this, find someone on your team who will.

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IN THIS EPISODE of our new INVISION Live! podcast series, Dee Carroll chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch a 39-second excerpt of the podcast here, with Keating explaining that doctors who ignore the importance of frame selection are basically throwing money away. If they can’t muster any enthusiasm for building a frame inventory, he says, they need to find someone on their team who will do so — passionately.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


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