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Podcast Highlight: How to Bring in Unique Frame Lines Without Spending Tons of Money

It’s not impossible to cost-efficiently build a stronger inventory

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), the host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch an excerpt of the podcast here — it’s just over a minute long — with Keating explaining how higher buy-ins make bringing in certain brands difficult. By picking unique styles at the right price points, he says, you can effectively and cost-efficiently build a stronger inventory.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


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SPONSORED VIDEO

SPONSORED BY ALTERNATIVE AND PLAN B EYEWEAR

Nano Vista—The Quintessential Line for Kids

With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)! For more information, contact the company directly: customerservice@alternativeeyes.com or call (888) 399-7742.

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Eyewear Company Settles with VSP, Gets Reinstated in Network

VSP removed Aspex from its provider list in 2010.

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RANCHO CORDOVA, CA – VSP Global and Aspex Eyewear Inc. announced that Aspex has agreed to pay a financial settlement to VSP Global.

Aspex Eyewear will be reinstated as an in-network frame provider under VSP’s vision care insurance policies.

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Financial terms of the settlement were not disclosed.

The settlement arises from several lawsuits filed by Aspex Eyewear against VSP and Marchon Eyewear, according to a joint statement from VSP and Aspex.

“While court rulings over several years have resulted in favorable decisions for VSP Global, we are nevertheless pleased with this agreement and the opportunity for our respective organizations to move forward,” said Thomas A. Fessler, chief legal counsel and general counsel of VSP Global.

Thierry Ifergan, executive vice president of Aspex Eyewear, said: “Aspex is happy to be reinstated as an in-network frame provider. We are excited to offer Aspex’s top fashion and innovative technologies to VSP’s members through their extensive network of eye care professionals.”

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The Sacramento Business Journal has reported that VSP decided “to remove Aspex from its in-network provider list in 2010 after the Canadian eyewear company sued two VSP subsidiaries for patent infringement.”

Aspex then filed suit alleging “breach of contract, antitrust violations and unfair business practices” by VSP in connection with that decision, according to the Business Journal.

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Optometry College Inaugurates President

He is the 13th person to serve in the role.

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New England College of Optometry has inaugurated Dr. Howard B. Purcell as its president.

Purcell is the 13th president in the college’s 125 year history, according to a press release from the institution. He is a graduate of the program, continuing the legacy of his father, Saul Purcell, who graduated in 1954.

New England College of Optometry inaugurated Dr. Howard B. Purcell as its 13th president. Source: New England College of Optometry

The ceremony took place at the Edward Kennedy Institute for the U.S. Senate in Boston in a recreation of the U.S. Senate chamber. It was attended by over 200 people, including the president’s family, friends and former and current colleagues, student leaders, industry leaders and community representatives. Distinguished delegates included representatives from four optometry schools – Dr. Kevin Alexander (Marshall B. Ketchum University), Dr. Morris Berman (MCPHS), Dr. Mark Colip (Illinois College of Optometry) and Dr. David Heath (State University of New York College of Optometry).

Pano Yeracaris, MD, chairman of the board, said Purcell’s “enthusiasm, energy and commitment is matched by his vision and effectiveness as a leader.”

Cynthia P. Macdonald, great granddaughter of NECO founder August Klein, noted all the hats that Purcell must now wear.

“I know that each one of those hats will be woven from threads of knowledge and competence, care and compassion, diversity and inclusivity, respect and integrity,” Macdonald said. “These are the shining threads that together create the tapestry of the many generations of NECO family. The Klein Family Legacy is now entrusted to your care, Dr. Purcell, and I have no doubt it will be well tended.”

Purcell stepped into the role on July 1, 2018. Over the past nine months, he “has become indelibly connected to the NECO community,” according to the release.

Student Council President Monica Luo, class of 2020, described his immediate immersion into NECO.

“For an institution that feels so strongly about the creation and nurturing of meaningful bonds and relationships, President Purcell is the perfect fit,” Luo said. “In just his first few months, he made every effort to be present everywhere and to speak to everyone. … For every individual, he is open to listening and providing support. He is always present and always receptive.”

Purcell outlined his strategic priorities for the college to help “prepare today’s optometrists for tomorrow’s optometry.” His vision includes diversifying revenue; nurturing diversity, equity and inclusion; expanding continuing education and specialized degree programs; collaborating with industry; and finding ways to “best support and prepare our students for whatever changes may arise,” according to the release.

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Shopko to Auction Optical Business, Possibly Keeping 80 Locations Open

700 jobs could be saved.

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Shopko, the retail chain that recently announced plans to wind down its operations, is looking to auction its optical business, WTAQ-TV reports.

If the auction is successful, hundreds of jobs could be saved, according to the news outlet.

Shopko, which is based in Ashwaubenon, WI, is involved in “advanced negotiations with multiple potential bidders regarding a sale of the Optical Business,” according to a filing in U.S. bankruptcy court in Nebraska.

The company stated: “The Debtors believe that consummating a sale of the Optical Business could preserve as many as 700 jobs and keep as many as 80 store locations open, a tremendous achievement in light of these cases.

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“A sale of the Optical Business would also generate higher value than a liquidation of the related property, plant, equipment, and inventory.”

The company is looking to have all bids in hand on Friday, April 11, and hold the auction on Saturday.

Read more at the WTAQ-TV

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