Manager's To-Do Prepping for the Holiday Season to Come and More Manager’s To Dos for October Like improving your photography skills and getting on top of your taxes early. Published 3 months ago on September 15, 2021 By INVISION Staff Invision September 2021 Issue Share Tweet Oct. 3-9 COMMUNITY October is often a slower month for ECPs. Management expert Megan Crabtree recommends picking a charity and “donating” some of your employees’ work hours to help out with their cause. Your staff will feel uplifted as will your store’s reputation ahead of the holidays. FINANCES Meet with your accountant to discuss tax-benefitted capital expenditures before this year’s end. Oct. 10-16 IN-STORE As good as smartphone cameras are, you could likely get better. Sign yourself or select employees up for a course that teaches how to take better photos. (For iPhone users, visit iPhonePhotographySchool.com.) MERCHANDISING Shake up your sunglass displays to add some fun wintery touches and give greater prominence to your polarized models — great for après ski but obviously not when tearing down a black diamond run. Advertisement Oct. 17-23 IN-STORE Trick or treat! Halloween is on the way. Get out your pumpkins, leaves and don’t forget the autumn caramels for customers. Give thought to some wintery decorations as well. It always gets people in a festive mood and ready to spend. MARKETING This is a good time to be handing out business cards, especially cards with a special offer. Make sure that you, and all your staff, have plenty to hand out when you’re out and about at this time of year. Advertisement Oct. 24-30 SOCIAL MEDIA Prepare an editorial calendar for your blog and other social media channels for the run-in to the end of the year. Aim to post something new every day, be it a blog entry, Facebook post or video. It will all help increase your website’s SEO at a time when people are scouring the internet for gift ideas. MANAGEMENT It’s easy to fall into a negative mindset as the pressure of the holiday season builds — leading to constantly looking for faults and flaws among staff. Instead, try to pay attention to what’s working. For a week, keep a daily list of all the positive things your employees do and the behaviors you appreciate and would like to see more of. Related Topics:FeaturedfinancesmanagementMarketingmerchandising click to Comment(Comment) Up Next Scheduling Becomes a Fine Art and More Manager’s To Dos for November Don't Miss Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected]. SPONSORED VIDEO Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics. You may like Get Those Holiday and FSA Customers to ‘Bounce Back’ and More Manager’s To Dos for December and January Scheduling Becomes a Fine Art and More Manager’s To Dos for November Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Promoted Headlines Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges Alcon See What’s Possible with EssilorLuxottica 360 EssilorLuxottica Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Shamir Lens Advertisement Latest Trending Videos Press Releases15 hours ago VSP Global Premier Program Partners with Optify Tools and Equipment1 day ago Stumped on Holiday Gifts for Your Eye Loving Loved Ones? We Got You Covered! The Big survey1 day ago Big Survey: Most ECPs Still Expect to be Working Past 65 Press Releases2 days ago Thomas Eye Group Announces Acquisition of Georgia Optometry Group Press Releases2 days ago SCSU, Eye-Kraft and Sand Celebrate DEED Workforce Grant Signing Photo Gallery2 weeks ago 16 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 weeks ago Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Photo Gallery1 week ago 12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers Headlines4 weeks ago FDA Approves VR Headset for Amblyopia Treatment Headlines3 weeks ago Warby Parker Will Soon Have 161 Stores Sponsored Content2 weeks ago See What’s Possible with EssilorLuxottica 360 INVISION Podcast2 months ago INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority Press Releases2 months ago Global Vision Campaign Seeks to Achieve 1M Vision Screenings and Eye Exams for World Sight Day Sponsored Content3 months ago Introducing the VariluxⓇ Challenge Press Releases4 months ago Sun Pharma Launches 4th ‘Dry Eye Gets Personal’ Video Campaign Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery1 week ago 12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers The Big survey3 days ago So Overrated! ECPs Tell Us the Top 10 Things About The Profession That Don’t Deserve the Hype The Big survey1 week ago For ECPs, Vaccination Status is Still a Pain Point Sponsored Content4 days ago Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges Headlines2 days ago New Look Vision Acquires Luxury Optical Holdings The Big survey1 week ago ECPs Offer Predictions for the ‘Next Big Thing’ in Optical Products Headlines1 week ago Distance Education Doctor of Optometry Program Planned as NECO Partners with Noodle Tools and Equipment1 day ago Stumped on Holiday Gifts for Your Eye Loving Loved Ones? We Got You Covered!