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Prevent Blindness and the National Optometric Association Declare August Children’s Eye Health and Safety Month

They are offering the newly revised ‘Guide to Vision Health for Your Newborn, Infant, and Toddler.’

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(PRESS RELEASE) CHICAGO – Across the country, many children are beginning a new school year and healthy vision will be critical to a successful academic year. As a child grows, an untreated eye disease or condition becomes more difficult to correct. These can worsen and lead to other serious problems as well as affect reading ability, focus, behavior, personality and social adjustment in school.

For the second year in a row, Prevent Blindness and the National Optometric Association (NOA) are teaming up to declare August as Children’s Eye Health and Safety Awareness Month to educate parents and caregivers on the steps that should be taken to ensure that students are provided with the best opportunity to have a successful school year through healthy vision.

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To help educate parents and in celebration of its 10th anniversary, the National Center for Children’s Vision and Eye Health at Prevent Blindness is offering the newly revised “Guide to Vision Health for Your Newborn, Infant, and Toddler.” This no-cost comprehensive resource offers information on a variety of topics, including common milestones for visual development, how to help your baby’s vision to develop, warning signs of possible vision problems, and more. The earlier a vision disorder can be identified and treated, the stronger start to learning and development a child will have.

A child may be at higher risk of developing a vision problem if he or she:

  • Was born prematurely (less than 32 weeks completed gestation.)
  • Has a family history of vision disorders, such as childhood cataract, amblyopia (may also be called lazy eye), misaligned eyes, eye tumors, or wore glasses before first grade.
  • Has had an eye injury (problems resulting from childhood eye injuries may develop much later in life.)
  • Has been diagnosed with a problem that could affect his or her physical, mental and/or, emotional development.

“By diagnosing and treating vision problems early, we can actually help prevent vision loss later in life,” said Dr. Sherrol A. Reynolds, president of the NOA, associate professor at Nova Southeastern University College of Optometry, and volunteer member of the Prevent Blindness Scientific Advisory Committee. “Vision is so instrumental in how a child develops, that by ensuring all of our children have access to quality eye care services, we are helping build a brighter future.

Prevent Blindness partner, OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, will make a donation to Prevent Blindness in support of Children’s Eye Health and Safety Awareness Month.

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eyeOs Announces New Website Launch

New website goes beyond showcasing product.

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(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

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“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

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NCCVEH at Prevent Blindness Receives Renewed Grant

It will provide funds to promote healthy vision for kids.

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(PRESS RELEASE) CHICAGO – The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH), celebrating its 10-year anniversary, announces that a second year of funding was received from the federal Health Resources and Services Administration’s Maternal and Child Health Bureau for $300,000 to support the center’s ongoing work to improve eye health in at-risk, minority, and vulnerable populations of young children by the year 2021.

A key project for the funding is the continuation of the “Better Vision Together- Community of Practice” program, a peer-to-peer mentorship and learning opportunity for eight communities and states including Texas, Arizona (2), Idaho, Massachusetts, Minnesota, California and Florida. Through Better Vision Together, teams are addressing all components of the vision and eye health system for children, including vision screening and access to eye care, parents/caregiver education and engagement, data collection, and professional education.

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The community of practice promotes this work through coalition building with the education, medicine, public health, community organization, and child care sectors. Populations served by the teams include Hispanic, Native American tribes in cities and reservations, Asian, African American, immigrants from Iraq, Congo, Burma, Somalia, Afghanistan, Laos and migrant farm workers.

To date, Better Vision Together partners have completed the following actions:

  • Eyes on Learning, Virginia G. Piper Charitable Trust (Phoenix, Ariz.) – Hosted the Children’s Vision Health forum for 60 stakeholders and launched a public awareness campaign aimed at parents and caregivers around children’s vision (“Children Don’t Know What they Can’t See”).
  • Haverhill Promise of Children’s Vision, Haverhill Public Schools and Haverhill Promise (Haverhill, Mass.) – Created, produced and distributed book marks and book plates with the message for parents and caregivers: “Healthy eyes are ready to read; have your child’s eyes checked today.”
  • Improving Childhood Vision Health Task Force, Minneapolis Public Schools Office of Early Childhood Education (Minneapolis, Minn.) – Has begun implementing a new vision screening program for 2,500 Head Start students to be conducted by Lions Clubs volunteers.

The NCCVEH at Prevent Blindness is supported by the federal Health Resources and Services Administration’s Maternal and Child Health Bureau under grant number H7MMC24738. The total award amount for the “Vision Screening in Young Children” grant is $300,000 (percentage financed with nongovernmental sources .5%). This information or content and conclusions are those of the NCCVEH and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

In 2009, the NCCVEH was established to develop a coordinated public health infrastructure to promote and ensure a comprehensive, multi-tiered continuum of vision care for young children. The NCCVEH continues to work with leading, volunteer advocates and professionals in ophthalmology, optometry, pediatrics, public health, and related fields, to review the current scientific literature, explore best practices, establish partnerships, develop data, and gain consensus on the best approach to children’s vision and eye health.

Additional planned projects for this grant period include a social media awareness campaign targeting minority parents and caregivers, and development of an online Family Resource Tool Kit to be distributed to early childhood care and education centers.

“In 1908, Prevent Blindness was founded as a public health advocacy organization, specifically to address children’s vision issues,” said Jeff Todd, president and CEO of Prevent Blindness. “Thanks to the generous support of MCHB, we can continue to have a positive impact on children and their future across the country.”

For more information about the National Center for Children’s Vision and Eye Health at Prevent Blindness, or the Better Vision Together- Community of Practice program, please visit https://nationalcenter.preventblindness.org/better-vision-together or contact Donna Fishman at (800) 331-2020 or dfishman@preventblindness.org.

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Essilor of America and Actress Marsai Martin Put Comprehensive Vision Care at the Top of Parents’ Back to School Lists

Martin encourages parents to sign the Essilor 20/20 Vision Pledge to prioritize high quality vision solutions for their children and the opportunity to win eyeglasses for their entire school.

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(PRESS RELEASE) DALLAS, TX – Essilor of America and actress Marsai Martin are raising awareness about the urgent need for children across the nation to receive total vision care this back to school season – care which includes high-quality, comprehensive eye exams from eyecare professionals who offer advanced lens technology that keep pace with the changing needs of children’s eye health.

Today’s families are facing an eye care health crisis. While one in 4 parents have a child with myopia, studies show that nearly half of all children under the age of six aren’t receiving regular eye examinations. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome.

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“We are facing unprecedented rates of myopia. Today, children’s eyes are exposed to harmful blue light, ultraviolet light (UV) and digital eye strain like never before. Yet nearly half of parents with children under age six have never taken their child to the eye doctor, even though it’s recommended they have three doctor visits by that age,” said Dr. Millicent Knight, senior vice president of Essilor’s customer development group.

“Parents also need to know that where you go matters as much as when you go said Knight. “There is a big difference in a child’s vision outcome when choosing professionals who prioritize the most advanced and best lens technologies for their patients’ individual needs.”

The Essilor 20/20 Vision Pledge is a new campaign introduced by Essilor of America and Marsai Martin that encourages parents to take immediate action to prioritize their children’s best vision, a critical element for education success, this back-to-school season.

Martin, 14, who plays Diane Johnson on the ABC Emmy-nominated hit comedy “Black-ish,” struggled in school until her vision issues were successfully diagnosed and treated by an eyecare professional who offered her the right solution for her needs. Her story is relevant to many students, as studies show nearly half (49%) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities.

“I know what it’s like to sit in a classroom where everything looks blurry. No child should have to go through that experience,” Martin said. “Through this Pledge and partnership, I hope every child in America gets the opportunity to see the world clearly, and to be at their best in the classroom and in life.”

Parents who sign the Pledge commit to prioritizing their child’s eye health by seeking the best, comprehensive care and lens solutions for their children. In signing the Pledge, parents are eligibile to win an comprehensive exam and pair of eyeglasses for their child – and eyeglasses their entire school (K-12), courtesy of the Essilor Vision Foundation.

“Parents will invest billions this year to prepare their children for school, but without the ability to see their best, children will be at a disadvantage in the classroom. Marsai’s story underscores the need for vision to be at the top of the list, as well as the difference that can be made in the life of a child when they’re paired with the right eye doctor who offers the right lens solutions. Essilor answers the call with our network of Essilor Experts, which is comprised of independent eye doctors who have access to advanced lens technologies and who are dedicated to taking a personalized approach to eye care,” said Sherianne James, Chief Marketing Officer at Essilor of America. “The Essilor 20/20 Vision Pledge is a compelling way to empower parents to make the right choice as Essilor drives toward a 2020 goal of better vision health for all.”

Find your local or nearest Essilor Expert by visiting: https://www.essilorusa.com/get-lenses/essilor-experts#wheretobuy

To enter the Essilor 20/20 Vision Pledge and for official rules, visit: 2020visionpledge.com

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