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Prevent Blindness and the National Optometric Association Declare August Children’s Eye Health and Safety Month

They are offering the newly revised ‘Guide to Vision Health for Your Newborn, Infant, and Toddler.’

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(PRESS RELEASE) CHICAGO – Across the country, many children are beginning a new school year and healthy vision will be critical to a successful academic year. As a child grows, an untreated eye disease or condition becomes more difficult to correct. These can worsen and lead to other serious problems as well as affect reading ability, focus, behavior, personality and social adjustment in school.

For the second year in a row, Prevent Blindness and the National Optometric Association (NOA) are teaming up to declare August as Children’s Eye Health and Safety Awareness Month to educate parents and caregivers on the steps that should be taken to ensure that students are provided with the best opportunity to have a successful school year through healthy vision.

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To help educate parents and in celebration of its 10th anniversary, the National Center for Children’s Vision and Eye Health at Prevent Blindness is offering the newly revised “Guide to Vision Health for Your Newborn, Infant, and Toddler.” This no-cost comprehensive resource offers information on a variety of topics, including common milestones for visual development, how to help your baby’s vision to develop, warning signs of possible vision problems, and more. The earlier a vision disorder can be identified and treated, the stronger start to learning and development a child will have.

A child may be at higher risk of developing a vision problem if he or she:

  • Was born prematurely (less than 32 weeks completed gestation.)
  • Has a family history of vision disorders, such as childhood cataract, amblyopia (may also be called lazy eye), misaligned eyes, eye tumors, or wore glasses before first grade.
  • Has had an eye injury (problems resulting from childhood eye injuries may develop much later in life.)
  • Has been diagnosed with a problem that could affect his or her physical, mental and/or, emotional development.

“By diagnosing and treating vision problems early, we can actually help prevent vision loss later in life,” said Dr. Sherrol A. Reynolds, president of the NOA, associate professor at Nova Southeastern University College of Optometry, and volunteer member of the Prevent Blindness Scientific Advisory Committee. “Vision is so instrumental in how a child develops, that by ensuring all of our children have access to quality eye care services, we are helping build a brighter future.

Prevent Blindness partner, OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, will make a donation to Prevent Blindness in support of Children’s Eye Health and Safety Awareness Month.

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With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Press Releases

Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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Podcast: Is Eyecare in Canada Really More Like the US Than We Think?

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Podcast: What Exactly Does it Take to Become America’s Finest Optical Retailer?

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Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries

The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Press Releases

Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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