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Prevent Blindness Joins to Help Educate Public on Dangerous Effects of Smoking on Vision

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(Press Release) Prevent Blindness is joining the Centers for Disease Control and Prevention in support of its annual Tips From Former Smokers campaign to help educate the public on the negative impact that smoking may have on vision.

According to the 50th Anniversary Surgeon General’s Report on Smoking and Health, smoking can cause serious eye diseases, including age-related macular degeneration, the leading cause of vision loss in those ages 65 and older, and cataract, the leading cause of blindness in the world. And smokers with diabetes are at higher risk of developing diabetic retinopathy.

Over the years, the Tips campaign has featured a variety of people talking about their first-hand experiences of the negative health consequences of smoking. For the first time, the 2015 campaign includes the testimony from Marlene, age 68 from New York, who is currently losing her vision to AMD – directly linked to her years of cigarette smoking.

Prevent Blindness and CDC are working together to help raise awareness about the dangers of smoking on vision. The goal is to provide education, tools and resources and encourage all smokers to get help to quit. The groups are offering access to free information on a variety of eye health topics such as AMD, Cataract, and Diabetic Retinopathy as well as tips on how leading a healthy lifestyle can help save sight. Customizable fact sheets and additional resources are free to download at www.preventblindness.org/smoking.

“By joining forces with CDC, we can work together to motivate as many people as possible to quit smoking and improve not only their overall health, but help to save their vision in the future,” said Hugh R. Parry, president and CEO of Prevent Blindness.

For more information about Prevent Blindness, CDC’s Tips From Former Smokers campaign, or general eye health, visit www.preventblindness.org, or call (800) 331-2020.

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Michelin and Essilor Join Forces for Safer Mobility

Collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision.

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(PRESS RELEASE) BOULOGNE-BILLANCOURT / CHARENTON-LE-PONT – As part of their mobilization around World Sight Day 2019, Michelin and Essilor announce the signature of a 2-year collaboration through a Memorandum of Understanding. The collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision on the road as well as good functional tyres reliable up to the wear indicator.

Poor vision and tyres in a bad state of use are two main risk factors for road safety, related to the human factor on one side and to one of the key performance features of the machine – the tyres that connect it to the road – on the other side.

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90% of the information needed on the road comes from our eyes, and yet it is estimated that 1 out of 5 drivers in the world suffers from uncorrected poor vision, usually due to a lack of awareness or to limited access to vision care.

In parallel, around 1 in 2 cars rolls with under-inflated tyres and around 1 in 10 cars rolls with tyres that are beyond the wear limit, which can lead to punctures or accidents.

This is why this partnership between both companies plans on:

  • Increasing awareness campaigns on a global and country scale, through eye screenings and tyre check-ups for employees, customers and the public at large;
  • Providing innovative services to facilitate access to the appropriate equipment to consumers, through the leveraging of both Michelin and Essilor’s respective expertise.

“Tyres and vision are two essential factors for the safety of drivers to which Michelin and Essilor are strongly committed: we have decided to formalize our common engagement for road safety through a long-term collaboration agreement”, said Eric Le Corre, corporate vice-president public affairs at Michelin. “This engagement for safer mobility addresses both the action for the employees of the company and more widely, all drivers. Our action with Essilor will also allow us to highlight the importance of vision for our training for drivers”, added Nicolas Beaumont, senior vice president sustainable development and mobility at Michelin.

“We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres. Yet, there is a lack of public awareness and too few policies on the importance of vision on the road. The support of Michelin is a hallmark and we are very excited about the potential of this collaboration and how it will benefit people” concluded Laurent Vacherot, chief executive officer, Essilor International.

Both partners are already strongly involved in independent respective actions to promote safe mobility.

In 2017, Essilor and Féderation Internationale de l’Automobile (FIA) partnered to lead the fight against the lack of awareness on the crucial link between vision and road safety, through the joint promotion of the FIA created “Check your vision” golden rule, which stands together with other main risk factors on the road (speed, buckle seat belts, mobile phone usage, check tyres, etc). In line with its mission of improving lives by improving sight, Essilor is fully committed to further reinforcing its product range, with solutions that answer drivers’ visual needs, and to continue to leverage innovation as a way to correct, protect and enhance the vision of all road users (drivers, pedestrians, cyclists…).

Michelin, a leader in the field of sustainable mobility and world class tyre manufacturer, has a long-standing commitment to road safety through their local actions and global partnerships with the United Nations Road Safety Collaboration (UNRSC). Michelin is an active corporate partner of the FIA High Level Panel for Road Safety and one of the first private sector donors of the United Nations Road Safety Trust Fund.

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SportRx Becomes 5-Time Recipient of Outside Magazine’s Best Places to Work in America

It was noted for maintaining perks.

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(PRESS RELEASE) SAN DIEGO, CA — SportRx, which specializes in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible paid time off, annual team trips and excursions, and even home-brewed beers on tap in the office, like 2019’s Barley Visible.

Nomination entails a rigorous selection process conducted by Best Companies Group in conjunction with Outside Magazine. Winning companies provide great workplaces for employees and encourage a balance between work and enjoying life in the great outdoors, while also respecting the environment.

“It’s an incredible honor to be named a Best Place to Work again,” says SportRx Vice President Rob Tavakoli, “Inside the building feels like an amazing place to spend your time and energy, and it’s great for that feeling to be confirmed by Outside!”

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Press Releases

EnChroma Glasses Enable Color Blind Visitors to Experience Nelson-Atkins Museum of Art in Vibrant Color

This is in conjunction with a traveling exhibition currently on display at the museum.

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(PRESS RELEASE) BERKELEY, CA – EnChroma, Inc. – creators of patented eyewear for color blindness – announced that The Nelson-Atkins Museum of Art will participate in the EnChroma Color Accessibility Program. Based in Kansas City, Missouri, the museum is making EnChroma eyewear available to color blind visitors so they can experience a fuller range of color as they tour the museum’s collections.

The Nelson-Atkins initiative is being launched in conjunction with a traveling exhibition currently on display at the museum called Access + Ability, on loan from the Cooper-Hewitt Smithsonian Design Museum. Access + Ability includes an exhibit on EnChroma color blind glasses and the condition of color blindness. The EnChroma glasses were also part of the museum’s Access + Ability exhibit at the prestigious, recently concluded World Economic Forum 2019 in Davos, Switzerland.

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“We are committed to making the experience of everyone who comes to the museum as rich and complete as possible,” said Anne Manning, director of education and interpretive programs at the Nelson-Atkins. “It is exciting to be able to offer EnChroma glasses to our visitors who are color blind and know that we are making it possible for them to walk through our galleries and appreciate the range of color in each work of art.”

EnChroma has taken the lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind guests and students to make colorful exhibits, schoolwork, attractions and/or experiences accessible to the color blind. Other venues offering EnChroma glasses to patrons include the Georgia O’Keeffe Museum, Crystal Bridges Museum of American Art, Central Museum in Utrecht, The Netherlands and others.

“We are pleased to have the Nelson-Atkins Museum of Art – with its beautiful grounds and colorful outdoor and indoor exhibits – join the EnChroma Color Accessibility Program and support accessibility,” said Andy Schmeder, co-founder and CEO of EnChroma. “Expanding accessibility for the color blind is clearly on the radar of the art world as more world-class venues continue to join us. We’re pleased that more color blind people will be able to experience EnChroma and participate more fully in the colorful world around them.”

Color blindness affects 350 million people worldwide – 1 in 12 men (8%) and 1 in 200 women (.5%). Backed by science, EnChroma lenses are engineered with special optical filters that remove wavelengths of light where the red and green cones have an excessive overlap in the eyes of people with color vision deficiency. This enables those with red-green color blindness to see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences. To learn more about EnChroma’s Color Accessibility program, contact accessiblity@enchroma.com.

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