Press Releases Prevent Blindness Unveils New Brand Identity, Logo and Website Launch coincides with the organization’s new ‘Be a Visionary’ campaign. Published 8 months ago on May 14, 2020 By INVISION Staff Share Tweet (PRESS RELEASE) CHICAGO – Prevent Blindness, the nation’s oldest non-profit eye health organization, announced the launch of its new brand identity, logo and website. The launch coincides with the organization’s new “Be a Visionary” campaign: a call to action to join in the sight-saving efforts of Prevent Blindness. The new identity is designed to reflect the organization’s long history as well as its current sight-saving efforts and programs. The new look is designed to invoke the innovative, trusted and professional reputation of Prevent Blindness as it looks to the future. Sponsored Webinars Introducing Varilux® Comfort Max Lenses Webinars See Our Full Schedule of COVID-19 Webinars Webinars INVISION & Cleinman Present: The Re-Opening — Down & Dirty [Webinar Replay] “Prevent Blindness began in 1908 as a public health advocacy organization. The core of our sight-saving mission has remained the same, but we have expanded our efforts to address the pressing needs of people living today in communities across the country,” said Jeff Todd, president and CEO of Prevent Blindness. “Our new brand identity and website have been created to demonstrate all that Prevent Blindness offers to consumers, industry leaders, medical and public health professionals, and government representatives.” The Prevent Blindness logo was redesigned to emphasize the important role of prevention, by bolding the word “Prevent.” The multi-colored eye as logo mark is meant to reflect many elements converging to represent community and symbolize inclusiveness. To make vision and eye health information at Prevent Blindness as user-friendly as possible, the newly-redesigned website at www.PreventBlindness.org features easy-to-navigate pages with built-in accessibility features. Websites for the Center for Vision and Population Health and the National Center for Children’s Vision and Eye Health at Prevent Blindness have also been extensively updated. To engage the public in the next chapter of its legacy, Prevent Blindness will soon roll out the “Be a Visionary” program, asking consumers to join in the mission and pledge their support by advocating for eye health, sharing stories of the gift of healthy vision, or donating to the cause. Shareable social media graphics, including #BeAVisionary, will be available to participate in the campaign. Advertisement “Today we understand that we are in the midst of a profoundly devastating epidemic,” added Mr. Todd. “Our goal is to continue to move forward, to continue to advocate and educate on the importance of eye health. We believe these new efforts will help guide us in the year 2020 and for many years to come.” For more information on Prevent Blindness, its history and new brand identity, visit its website or call (800) 331-2020. Related Topics:Latest News TopPrevent Blindness click to Comment(Comment) Up Next Santinelli International Offers Equipment Demos Through Virtual Showroom Don't Miss Inspecs Announces Final Results for the Year Advertisement SPONSORED VIDEO SPONSORED BY TOPCON HEALTHCARE Perform Refraction from Anywhere with RDx Now more than ever, you need to grow your practice beyond your physical location and deliver quality eye exams from virtually anywhere. Topcon RDx® is an innovative ocular telehealth platform that allows you to connect to your office remotely and conduct comprehensive eye exams, without sacrificing the quality care you provide. You may like 2020 Holiday Sales Grew 8% Despite Pandemic, NRF Reports Ray-Ban® Authentic Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Promoted Headlines Ray-Ban® Authentic Essilor Get More with Essilor Essilor 360° SUPPORT. 365 DAYS A YEAR. Essilor Advertisement Latest Trending Videos Press Releases15 hours ago 2020 Holiday Sales Grew 8% Despite Pandemic, NRF Reports Sponsored Content1 day ago Ray-Ban® Authentic Headlines3 days ago Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Press Releases3 days ago ReFocus Eye Health Partners with Eye Center of Southern Connecticut Press Releases5 days ago DrChrono Expands Leadership Team and Celebrates Growth With Appointment of New SVP of Engineering and SVP of Revenue America's Finest 2019 Entries2 weeks ago America’s Finest: Before You Start America's Finest 2019 Entries3 weeks ago America’s Finest: Get Your Contest Entry in Great Shape America's Finest 2019 Entries2 weeks ago America’s Finest: Basic Info and Stats America's Finest 2019 Entries2 weeks ago America’s Finest: You Gotta Stand Out from the Crowd America's Finest 2019 Entries2 weeks ago America’s Finest: Photos Really Are Worth at Least a Thousand Words Sponsored Content1 day ago Ray-Ban® Authentic Sponsored Content7 days ago Get More with Essilor Sponsored Content1 month ago Perform Refraction from Anywhere with RDx Headlines3 months ago Video: Florida Man Invents Robot to Place Contact Lenses Headlines3 months ago Video: Some Retailers Board Up Due to Election Unrest Fears Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery1 week ago 12 Images That Show Why Zionsville Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers Press Releases1 week ago EnChroma Names Vision Industry Veteran Erik Ritchie as CEO Headlines3 days ago Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Headlines6 days ago Massachusetts ODs Win Right to Treat Glaucoma Sponsored Content7 days ago Get More with Essilor Columns6 days ago 2021 Is a New Year… Let’s Make Your Marketing New, Too! Press Releases1 week ago Eco Helps Trees for the Future Reach 200M Trees Sponsored Content1 week ago 360° SUPPORT. 365 DAYS A YEAR.