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Primary Eyecare Network Offering Several Educational Opportunities in July and August

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(Press Release) Primary Eyecare Network, a division of ABB OPTICAL GROUP, is pleased to offer eye care practitioners several educational opportunities during the months of July and August.

“One of our priorities is to provide PEN members with worthwhile education to help build and sustain their practices," said PEN Marketing and Education Manager Mary Eastwood, OD, FAAO.

"Hot topics we will cover this summer include preparing for ICD-10, best practices for frame selection, office security tips, and how to develop long-term patient relationships with excellent customer service."

The schedule for July and August includes:

  • July 1 – Physical Security Standards Webinar
    12:30 to 1:30 p.m. PDT – Free for PEN members; $15 for non-members

Offered in partnership with CS Eye, an independent consulting company focused on compliance in the optometry industry, this webinar will focus on security protocols within the office.

  • July 8 – Customer Service Top 10 Absolutes Webinar
    12:30 to 1:30 p.m. PDT – $35 for PEN members; $60 for non-members

This webinar will focus on customer service and the ability to create satisfied, long-term, loyal patients. Topics that will be covered include how to exceed the expectations of patients, preventing problem situations, and improving patient relations.

  • July 16 – Frame Selection Workshop
    1 to 4 p.m. PDT – Elk Grove, Calif. $95 for PEN members; $140 for non-members

This workshop will help you select frames that are comfortable and attractive and the best eyewear choice for your patients’ vision needs. This fun and informative, hands-on workshop features current collections of designer frames and is recommended for all optical staff. Worth two hours of American Board of Opticianry continuing education credits.

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  • August 5th – ICD-10-CM Part 1
    12:30 to 1:30 p.m. PDT – Free for PEN members; $15 for non-members

Offered in partnership with CS Eye, this webinar will focus on documentation requirements for ICD-10.

  • August 11 – Office Leaders: Managing through the Stress
    9 a.m. – 4 p.m. PDT – Walnut Creek, Calif. $165 for PEN members; $215 for non-members

This event will help sharpen skills for handling stressful situations. Attendees will find out how to decrease conflict, promote teamwork, help staff manage change, and effectively deal with difficult people and challenging situations. This session will also include how to develop a management style that people respond to and respect, and how to stay productive and positive when overwhelmed.

  • Countdown to ICD-10: Managing the Transition
    August 15 – 8 a.m. to 12 p.m. PDT – Irvine, Calif.
    August 16 – 8 a.m. to 12 p.m. PDT – Pleasanton, Calif.
    $190 for PEN members; $240 for non-members.

This seminar will focus on preparing for ICD-10 before the new coding system is implemented on October 1. Attendees will be given clear information, step-by-step tips and hands-on practice to ease the transition. Presented by John A. McGreal, OD, director of Missouri Eye Associates, a medical-surgical consultation center, who has lectured nationally and internationally for more than 20 years on industry-related topics. Pending approval from the Council on Optometric Practitioner Education (COPE) for four hours worth of continuing education credits.

To register for any of these events or for more information, visit PrimaryEye.net or e-mail education@primaryeye.net.

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Press Releases

Michelin and Essilor Join Forces for Safer Mobility

Collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision.

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(PRESS RELEASE) BOULOGNE-BILLANCOURT / CHARENTON-LE-PONT – As part of their mobilization around World Sight Day 2019, Michelin and Essilor announce the signature of a 2-year collaboration through a Memorandum of Understanding. The collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision on the road as well as good functional tyres reliable up to the wear indicator.

Poor vision and tyres in a bad state of use are two main risk factors for road safety, related to the human factor on one side and to one of the key performance features of the machine – the tyres that connect it to the road – on the other side.

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90% of the information needed on the road comes from our eyes, and yet it is estimated that 1 out of 5 drivers in the world suffers from uncorrected poor vision, usually due to a lack of awareness or to limited access to vision care.

In parallel, around 1 in 2 cars rolls with under-inflated tyres and around 1 in 10 cars rolls with tyres that are beyond the wear limit, which can lead to punctures or accidents.

This is why this partnership between both companies plans on:

  • Increasing awareness campaigns on a global and country scale, through eye screenings and tyre check-ups for employees, customers and the public at large;
  • Providing innovative services to facilitate access to the appropriate equipment to consumers, through the leveraging of both Michelin and Essilor’s respective expertise.

“Tyres and vision are two essential factors for the safety of drivers to which Michelin and Essilor are strongly committed: we have decided to formalize our common engagement for road safety through a long-term collaboration agreement”, said Eric Le Corre, corporate vice-president public affairs at Michelin. “This engagement for safer mobility addresses both the action for the employees of the company and more widely, all drivers. Our action with Essilor will also allow us to highlight the importance of vision for our training for drivers”, added Nicolas Beaumont, senior vice president sustainable development and mobility at Michelin.

“We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres. Yet, there is a lack of public awareness and too few policies on the importance of vision on the road. The support of Michelin is a hallmark and we are very excited about the potential of this collaboration and how it will benefit people” concluded Laurent Vacherot, chief executive officer, Essilor International.

Both partners are already strongly involved in independent respective actions to promote safe mobility.

In 2017, Essilor and Féderation Internationale de l’Automobile (FIA) partnered to lead the fight against the lack of awareness on the crucial link between vision and road safety, through the joint promotion of the FIA created “Check your vision” golden rule, which stands together with other main risk factors on the road (speed, buckle seat belts, mobile phone usage, check tyres, etc). In line with its mission of improving lives by improving sight, Essilor is fully committed to further reinforcing its product range, with solutions that answer drivers’ visual needs, and to continue to leverage innovation as a way to correct, protect and enhance the vision of all road users (drivers, pedestrians, cyclists…).

Michelin, a leader in the field of sustainable mobility and world class tyre manufacturer, has a long-standing commitment to road safety through their local actions and global partnerships with the United Nations Road Safety Collaboration (UNRSC). Michelin is an active corporate partner of the FIA High Level Panel for Road Safety and one of the first private sector donors of the United Nations Road Safety Trust Fund.

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Press Releases

SportRx Becomes 5-Time Recipient of Outside Magazine’s Best Places to Work in America

It was noted for maintaining perks.

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(PRESS RELEASE) SAN DIEGO, CA — SportRx, which specializes in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible paid time off, annual team trips and excursions, and even home-brewed beers on tap in the office, like 2019’s Barley Visible.

Nomination entails a rigorous selection process conducted by Best Companies Group in conjunction with Outside Magazine. Winning companies provide great workplaces for employees and encourage a balance between work and enjoying life in the great outdoors, while also respecting the environment.

“It’s an incredible honor to be named a Best Place to Work again,” says SportRx Vice President Rob Tavakoli, “Inside the building feels like an amazing place to spend your time and energy, and it’s great for that feeling to be confirmed by Outside!”

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Press Releases

EnChroma Glasses Enable Color Blind Visitors to Experience Nelson-Atkins Museum of Art in Vibrant Color

This is in conjunction with a traveling exhibition currently on display at the museum.

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(PRESS RELEASE) BERKELEY, CA – EnChroma, Inc. – creators of patented eyewear for color blindness – announced that The Nelson-Atkins Museum of Art will participate in the EnChroma Color Accessibility Program. Based in Kansas City, Missouri, the museum is making EnChroma eyewear available to color blind visitors so they can experience a fuller range of color as they tour the museum’s collections.

The Nelson-Atkins initiative is being launched in conjunction with a traveling exhibition currently on display at the museum called Access + Ability, on loan from the Cooper-Hewitt Smithsonian Design Museum. Access + Ability includes an exhibit on EnChroma color blind glasses and the condition of color blindness. The EnChroma glasses were also part of the museum’s Access + Ability exhibit at the prestigious, recently concluded World Economic Forum 2019 in Davos, Switzerland.

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“We are committed to making the experience of everyone who comes to the museum as rich and complete as possible,” said Anne Manning, director of education and interpretive programs at the Nelson-Atkins. “It is exciting to be able to offer EnChroma glasses to our visitors who are color blind and know that we are making it possible for them to walk through our galleries and appreciate the range of color in each work of art.”

EnChroma has taken the lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind guests and students to make colorful exhibits, schoolwork, attractions and/or experiences accessible to the color blind. Other venues offering EnChroma glasses to patrons include the Georgia O’Keeffe Museum, Crystal Bridges Museum of American Art, Central Museum in Utrecht, The Netherlands and others.

“We are pleased to have the Nelson-Atkins Museum of Art – with its beautiful grounds and colorful outdoor and indoor exhibits – join the EnChroma Color Accessibility Program and support accessibility,” said Andy Schmeder, co-founder and CEO of EnChroma. “Expanding accessibility for the color blind is clearly on the radar of the art world as more world-class venues continue to join us. We’re pleased that more color blind people will be able to experience EnChroma and participate more fully in the colorful world around them.”

Color blindness affects 350 million people worldwide – 1 in 12 men (8%) and 1 in 200 women (.5%). Backed by science, EnChroma lenses are engineered with special optical filters that remove wavelengths of light where the red and green cones have an excessive overlap in the eyes of people with color vision deficiency. This enables those with red-green color blindness to see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences. To learn more about EnChroma’s Color Accessibility program, contact accessiblity@enchroma.com.

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