The MIU MIU MU 05PV in Light Havana. Help your patients leave their comfort zone with this one. William Chancellor, Eye Can See Eyewear, Mcdonough, GA 

Hot Brands

Top-selling vision brands in November*


Ray-Ban (11), Kate Spade (6), Oakley (5), MODO (4), Coach (3), Prodesign (3), Altair (2), Calvin Klein (2), Dior (2), Etnia Barcelona (2), Flexon (2), Gucci (2), Lafont (2), Lindberg (2), Nike (2), Tom Ford (2)


Ray-Ban (19), Maui Jim (10), Costa (8), Oakley (6), Nike (4), Coach (3), Dragon (2), Etnia Barcelona (2), Invu (2), TOMS (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at


Faniel, the colors and styles intrigued people looking for something different. Dorothy Reynolds, Optical Alternatives, Milford, CT

Gwen Stefani L.A.M.B. was hot. New sizes are a little bigger, so fat faced girls like me can fit into some. Kathy Maren, Comb Eyecare & Eyewear, Western Springs, IL

Kate Spade Lucyann. We’ve had it forever and never really sold well, but we sold three in November! Erin Pillsbury, Shasta Eye Medical Group, Redding, CA

Marie Claire, lower-end sturdy and functional fit budgets. Stacey Harlander, Cny Eye Care, East Syracuse, NY

Ray-Ban, Gucci and Edward Silver. BJ Chambers, Carrera Optical, Mcqueeney, TX

Freakshow and Vinyl Factory hands down! These gems from Mad Vision have cool retro styles, amazing materials. Katie Mcelvaine, OD, Springfield Family Vision, Springfield, MO

Vari. Patients do multiple pairs in different colors. Kim Riggs, OD, Kimberly Riggs OD, Ligonier, PA

STATE Optical, we pushed the “handmade in USA” thing. Michael Martorana, OD, Falls City Eye Care, Louisville, KY

Dilem by L’unique Optique. Interchangeable temples. The new styles are awesome with great temple options. Paula Hornbeck, eEye Candy & Eye Candy Kids, Delafield, WI

Carolina Herrera. No contest. Colors are amazing. Cindy Henderson, Eyear Optical, Hixson, TN

Carrera Rx for men and Liz Claiborne for women. Traditional styles for the November crowd. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY

Avalon’s Parade. Received a new order and they usually sell out quickly. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL

Calvin Klein, especially the new luxury line, has done very well. It fills a niche in our frame assortment that was lacking. Jesse Ellis, Claris Vision Dartmouth - Optical, North Dartmouth, MA

Lindberg Spirit and Plate models. Great quality and style, customizable. Kate Giroux, Macpherson Opticians, Arlington, VA

Silhouette for sunglasses. In winter it’s more work to sell sunnies, but their lightweight frames surprised us. Leah Johnson, Central Texas Eye Center, San Marcos, TX

Barton Perreira and anything in oxblood. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI

This article originally appeared in the January 2018 edition of INVISION.   

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