Even in sunny SoCal the winter months are slower for sunglass sales. That said, the BVLGARI 0BV8170 still draws the ladies in. It is a classic, comfortable style ladies love. Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA

The Bvlgari BV8170 features a soft cat eye and the brand’s signature jewelry detailing.$410.


I brought in VINYL FACTORY since it’s a lower price point. The Offer in Color C3 was the first one off the shelf. Unisex, perfect for the cost-conscious. Sherry Berry, Eye Against Eye, Philadelphia, PA

Vinyl Factory, distributed in the U.S. by MAD Vision, takes us back to an earlier time and re-interprets classic and iconic eyewear models. The Offer, available in three colors, is shown here in Color C3, a Lapis Lazuli tortoise.$315.  

Hot Brands

Top-selling vision brands in February*

Eyeglasses

Ray-Ban (8), Kate Spade (4), MODO (4), Tom Ford (4), Coach (3), Face á Face (3), Fysh (3), Nike (3), Safilo (3), Calvin Klein (2), Dragon (2), Etnia Barcelona (2), Flexon (2), Freakshow (2), Gucci (2), Masunaga (2), Prodesign (2), Scott Harris (2), Ted Baker (2), Vera Bradley (2), Vinyl Factory (2)

Sunwear

Ray-Ban (18), Maui Jim (10), Oakley (7), Costa (5), Kate Spade (4), Nike (3), Face á Face (2), Invu (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in February. Join at invisionmag.com/brainsquad.

 

Any round metal “wire” frame. The classic trend is even starting to get me wanting one. Heather Harrington, Elevated Eyecare, Denver, CO

IVNU, Ultimate Lens Package through ESSILOR. Pam Peters, Midwest Eye, Downers Grove, IL

FREAKSHOW... we can’t keep it on our shelves! Katie Mcelvaine, OD, Springfield Family Vision, Springfield, MO

FLEXON and FERRAGAMO. Our trunk show at the end of the month pushed these two lines to the top. Amy Pelak, Proview Eyecare Optometry, Corona, CA

The PRADA PR06TV and RAY-BAN RB2132 New Wayfarer. Michelle Wright, Depoe Eye Center, Sharpsburg, GA

VARI. Patients love the lightweight design and colors. Kim Riggs, Kimberly Riggs, OD, Ligonier, PA

OAKLEY. The company has invested in lens technology for very specific sports. They have a deep water fishing lens and a shallow water fishing lens. We’re close to the beach and different lakes so they’ve sold really well. Josh Bladh, Dr. Bladh, OD, Diamond Bar, CA

Our own proprietary brand, LA VIDA, designed to fit our demographic; mostly Latina and African American. It arrived the first week of February and we sold over 154 pieces! Diana Sims, Buena Vista Optical, Chicago, IL

We had our first FACE À FACE trunk show and it went really well! It was our top selling line both optical and sun. Caitlin Bruno, Binyon Vision Center, Bellingham, WA

MAUI JIM is always a favorite and I brought in the ophthalmic collection sure to be a great seller. Julie Uram, Optical Oasis, Jupiter, FL

FYSH. All kinds of fun styles that fit well. Plus, they added glitter! Erin Pillsbury, Shasta Eye Medical Group, Redding, CA

SAFILO Core and Tura’s TED BAKER. Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD

Lots of BEBE. Our ladies are digging the blingy accents. Stacey Harlander, CNY Eye Care, East Syracuse, NY

The L.G.R. Norton sold great. James Armstrong, Alberta Eye Care, Portland, OR

MODO/ECO is still top seller in women. No particular model. All of them. Beautiful colors, lightweight designs, and fun trendy shapes. OGA is top for men. Solid and streamlined. Susan Frein, Ames Eye Care, Ankeny, IA

The NINA RICCI VNR 072. David Saxton, Kern Optical, Gulfport, MS

KATE SPADE always sells well here with women but L.A.M.B. is starting to give it a run for their money. Jeff Grosekemper, Casa de Oro Eyecare, Spring Valley, CA

CALVIN KLEIN and KIO YAMATO. Betty Aretz, The Eyecare Boutique, Wexford, PA

The GARRETT LEIGHT Calabar. What a design, should be the next Wayfarer!Dave Schultz, OD, Urban Optics, San Luis Obispo, CA

SOSPIRI. We had them featured at our 8th Anniversary party. Dorothy Reynolds, Optical Alternatives, Milford, CT

KIRK & KIRK! The colors! Swoon! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI

We brought in BCBG and STEVE MADDEN at a reasonable price, which increased sunglass sales.Pam Housley, Texas State Optical of Nederland, Port Arthur, TX

DVF sunglasses were a huge hit. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA

EYES OF FAITH. Some of their new frames are eye-catchers. Mark Perry, OD, Vision Health Institute, Orlando, FL

PRODESIGN always rocks. Lisa Trippi, Eyesight Solutions, Mt. View, CA

We’re giving AMERICAN DREAM a go. They’re a smaller independent with a unique story and their AD-039 has done well for our female patients, mixing a keyhole nose with a beautiful acetate.Blake Hutto, OD, Family Vision Care, Alma, GA

ASPIRE and SILHOUETTE, my patients must be looking for lightweight frames! Paula Koch, OD, Cherry Optometry, Chelsea, MI

HAGGAR fits large-headed men. Great colors and prices. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY


This article originally appeared in the April 2018 edition of INVISION.   

What's the Brain Squad?

If you're the owner or top manager of a U.S. eyecare business serving the public, you're invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

SPONSORED VIDEO: VISION SOURCE

Optometric Practice in a Small Town

Practicing in a small town gives you the diversity and opportunities to practice full-scope optometry. See how one OD found professional and personal fulfillment in a small town.

INVISIONMAG ON INSTAGRAM

Promoted Headlines