Still Work to Do

VSP VISION CARE and YOUGOV’s new findings show that half of people in the U.S. neglect their eyes despite 84 percent rating vision their most important sense. Only 1 percent know conditions like thyroid disease, high blood pressure, autoimmune disorders and types of cancer can be detected through annual exams. Additionally, 8 in 10 parents agree that a regular eye exam helps kids in school, but nearly half wait until their child complains to schedule one. vsp.com

Whole Child Collaboration

The VISION IMPACT INSTITUTE and THE COOPER INSTITUTE announced a one-year collaboration to raise awareness about the importance of good vision and physical fitness for children to improve health for the ‘whole child’ funded by a grant from The Rosewood Foundation. The Cooper Institute will share the Vision Impact Institute’s eyesight-related information through digital and other customer-facing channels. visionimpactinstitute.org

Rachel Rachel Roy Eyes

A&A OPTICAL has signed a licensing agreement for RACHEL Rachel Roy (RRR) eyewear. It includes worldwide distribution of women’s ophthalmic eyewear and sunglasses. Robert Liener, A&A Optical President/CEO, says, “RACHEL Rachel Roy has mastered ready-to-wear fashion...at attainable prices... The eyewear will complement the fashion apparel with inspiration from RRR designs.” The ophthalmic eyewear will debut at VEE 2019. aaopticalco.com

Study: Myopia Slowed in Kids

A four-year study shows the impact of a pioneering contact lens management approach to slowing the progression of myopia in children. The ongoing trial is assessing a specially-designed, dual-focus myopia control 1-day soft contact lens. It is commercially available as COOPERVISION MiSight in select countries. No other prospective randomized controlled study has offered such conclusive data. coopervision.com


This article originally appeared in the October 2018 edition of INVISION.     

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